CAMEO offers the all-important detail that helps you adapt with your audience – so you can unlock value in targeted campaigns, confidently assess risks, and nurture new and existing customer relationships.

Data you can rely on

A geodemographic tool, with Y-Axis data segments according to life stage and affluence.

Explore deeper insights

Augmented and enhanced with rich, GDPR-compliant, attitudinal, brand and property data.

Connect the dots

Build real, effective customer profiles with insights that go beyond transactional data.

Explore how CAMEO works for you

Whether for optimising marketing spend, assisting conversion efforts in customer acquisition or winning the hearts and minds of customers – CAMEO can help.

Resources

CAMEO UK product guide

Get a deeper understanding of how CAMEO geodemographic data can help you better connect with customers.

Featured Content

CAMEO Video: Unlock the Future of eCommerce Insights

Watch our latest video on CAMEO, TransUnion’s Geodemographic tool. This cutting-edge solution provides profound insights into your target audience, revolutionising your marketing strategies. Picture utilising diverse data from various demographics, to boost your marketing efforts. With CAMEO, you can unlock valuable insights to enhance your business strategies.

WATCH VIDEO

CAMEO Insights: Dive Into a New Dimension of Data

CAMEO isn’t just about data, it's about unlocking the potential to craft customised messaging, launch unique campaigns and develop products that resonate deeply with customers. Watch the video now to navigate a new data dimension.

WATCH VIDEO

Citizen Segmentation: An Enhanced View on Community Cohorts

Geodemographic segmentation tools play a crucial role in understanding diverse populations. These systems categorise citizens based on various demographic, financial, and lifestyle attributes, enabling more tailored and efficient public service delivery.

READ BLOG

CAMEO Video: Unlock the Future of eCommerce Insights
CAMEO Insights: Dive Into a New Dimension of Data
Citizen Segmentation: An Enhanced View on Community Cohorts

Interested In CAMEO?

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Insights and Resources

©2026 TransUnion Information Group Limited. All rights reserved. Registered in England and Wales with company number 04968328. Registered office: One Park Lane, Leeds, West Yorkshire, LS3 1EP. TransUnion International UK Limited, part of the TransUnion Information Group, is authorised and regulated by the Financial Conduct Authority under registration number 737740. Authorisation can be checked on the Financial Services Register at www.fca.org.uk. TransUnion International UK Limited is a credit broker and not a lender. TransUnion Information Group Limited and its subsidiaries utilise the TransUnion name under licence from TransUnion LLC.

A new dimension of data

CAMEO adds depth and dimensions to your data, with 10 top line clusters and 70 distinct postcode segments.

Data you can rely on

Explore deeper insights

Connect the dots

Explore how CAMEO works for you

Targeted Marketing

Customer Acquisition

Customer Retention

Messaging

Channel Planning

Product Development

Location Planning

Risk Management

Resources

CAMEO UK product guide

Featured Content

CAMEO Video: Unlock the Future of eCommerce Insights

CAMEO Insights: Dive Into a New Dimension of Data

Citizen Segmentation: An Enhanced View on Community Cohorts

Interested In CAMEO?

Compelete the form below and a CAMEO specialist will be in touch soon.

Insights and Resources

Affordability is no longer static: How lenders can stay ahead in a changing landscape

What the Latest Global Fraud Trends Report Reveals for the UK

How Document Verification and Facial Biometrics Empower Organisations to Verify Identities With Confidence

Seamless KYC: The Dark Horse Behind a Safer Grand National Betting Experience

Reflections From Vienna: What I Learned at the UN Global Fraud Summit

Help Protect Your Users From Digital Heartbreak

Looking Ahead: The Top Five Fraud Trends for 2026

Workforce for Good in Action

Inside the Mind of Fraud: Consumer Insights 2025