Do you want to roll out a project in a new area, but are concerned about audience receptivity? Perhaps you’re planning to open a new store, but want to be sure the area it’s going to be in is ideal.

To avoid harmful wastage and losses when expanding stores or projects, effective location planning is critical. And to help gear you towards a positive outcome with your investments, you need access to the latest geo-demographic insights. This means understanding how consumers and locations compare to the UK average – and against your customer segments.

With its geodemographic and socio-economic data, CAMEO enables businesses to make the most effective location-based choices. Uncover geo-focused intelligence for new store openings and closures, or when rolling out your latest project to unpenetrated areas.

CAMEO breaks down almost 50 million consumers into 10 groups and 70 segments, across every postcode in the UK. With granular detail on potential audiences, you’ll have critical catchment insight that your business can depend on.