Location Planning

CAMEO brings clarity to catchment intelligence, so you can plan with confidence.

Location Planning

Make crucial decisions backed by insights

Do you want to roll out a project in a new area, but are concerned about audience receptivity? Perhaps you’re planning to open a new store, but want to be sure the area it’s going to be in is ideal.

To avoid harmful wastage and losses when expanding stores or projects, effective location planning is critical. And to help gear you towards a positive outcome with your investments, you need access to the latest geo-demographic insights. This means understanding how consumers and locations compare to the UK average – and against your customer segments.

Location Planning
Location Planning

Geodemographic insights can help you make informed location planning decisions.

Plan location expansion with conviction

With its geodemographic and socio-economic data, CAMEO enables businesses to make the most effective location-based choices. Uncover geo-focused intelligence for new store openings and closures, or when rolling out your latest project to unpenetrated areas.

CAMEO breaks down almost 50 million consumers into 10 groups and 70 segments, across every postcode in the UK. With granular detail on potential audiences, you’ll have critical catchment insight that your business can depend on.

Location Planning


Try CAMEO for yourself

Don't just take our word for it - try CAMEO today. Use our interactive tool and get a snapshot of how it can work for you.

Location Planning

Interested In CAMEO?

Compelete the form below and a CAMEO specialist will be in touch soon.

TransUnion would like to send you original insight, commentary and research on data, software and analytics, early notifications of exclusive events and information about our products and services. If you would like to receive that information, please let us know using the following options:

Business enquiries: If you have a non-sales related query please call us on (+44) 0113 388 4300
Please read our privacy notice, which explains who we are, how we collect and use your personal information and how you can exercise your privacy rights.

Could not submit form