Product Development

CAMEO helps build the full customer picture for effective product enhancements.

Product Development

Marry customer needs to product design

Shifting customer behaviours and preferences don’t just dictate where your audiences spend money. They also affect what they look to buy. With the rate at which preferences change today, matching your products to customer needs can be anything but straightforward. 

CAMEO helps you to identify those needs. And it does so, not only with important customer data, but also with rich insights that truly matter. This enables you to tailor content, design, and features that align with the specific desires of your audience.

Product Development
Product Development

Use real customer data and insights to build your offering around them.

Develop tailored products and experiences

Consumers increasingly expect to see themselves in the products they purchase. But for brands, facilitating this can be a lengthy, and often costly, commitment. To effectively develop your products, services and experiences – you and your team need access to the latest intelligence. 

With CAMEO, complex analysis becomes simple. The easy-to-use segmentation solution offers unique consumer insights into behaviours, attitudes and credit worthiness. This enables your business to develop the most effective product and service offerings that meet their specific needs. By analysing and measuring your existing products with changing customer interests, you can make investments that deliver results. 

Product Development

INTERACTIVE TOOL

Try CAMEO for yourself

Don't just take our word for it - try CAMEO today. Use our interactive tool and get a snapshot of how it can work for you.

Product Development

Interested In CAMEO?

Compelete the form below and a CAMEO specialist will be in touch soon.

TransUnion would like to send you original insight, commentary and research on data, software and analytics, early notifications of exclusive events and information about our products and services. If you would like to receive that information, please let us know using the following options:

Business enquiries: If you have a non-sales related query please call us on (+44) 0113 388 4300
Please read our privacy notice, which explains who we are, how we collect and use your personal information and how you can exercise your privacy rights.

Could not submit form

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.