TransUnion® Marketing Solutions help you get more out of your marketing. We do this by enabling you to identify, segment and engage your target audiences more effectively —leveraging the deep consumer insights we provide. We then help you analyse and understand the true impact of your marketing spend so you can refine your marketing strategies and deliver better results on your marketing investments.

How we help

Identify | CAMEO

CAMEO allows you to better segment, reach and acquire your target customers. Powered by deep postcode- and household-level insights, CAMEO adds depth to your data, delivering more detailed views of your customers and prospects. This helps you to:

Easily identify new customers in the UK (and across 34 countries) to grow your business
More effectively target your activities and improve campaign performance
Identify growth and cross-sell opportunities within your existing customer base
Provide more personalised customer experiences by applying CAMEO insights across all customer interactions

Learn more about CAMEO

Screen | TruAudience Pre-Screen

TruAudience® Pre-Screen allows you to remove unsuitable prospects from your credit marketing, saving you time and money. Using TransUnion’s rich data, TruAudience Pre-Screen helps you identify prospects who are ineligible or unsuitable for further borrowing. That means you can:

Focus your marketing on prospects who are more likely to convert
Improve campaign performance
Maximise ROI and reduce wasted spend

Learn more

Measure and Optimise | Marketing Mix Modelling

Understanding the return marketing activity delivers is an ongoing challenge for marketers. Marketing Mix Modelling is our real-time marketing analytics platform that shows you the true impact of your marketing investments. Its sophisticated analytics let you model changes in your channel mix so you can understand results before you make decisions. In short, it enables you to:

Get a clearer view of marketing and channel performance
Optimise and adapt your marketing strategies in real time
Focus you spend where it makes the most impact

Learn more

Related Insights

Transform your approach to marketing analytics and measurement

If you’re a consumer with questions or issues related to your personal credit report, drivers history report, disputes, fraud, identity theft, credit report freeze or credit monitoring services, please visit our Customer Enquiries page for assistance.

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©2026 TransUnion Information Group Limited. All rights reserved. Registered in England and Wales with company number 04968328. Registered office: One Park Lane, Leeds, West Yorkshire, LS3 1EP. TransUnion International UK Limited, part of the TransUnion Information Group, is authorised and regulated by the Financial Conduct Authority under registration number 737740. Authorisation can be checked on the Financial Services Register at www.fca.org.uk. TransUnion International UK Limited is a credit broker and not a lender. TransUnion Information Group Limited and its subsidiaries utilise the TransUnion name under licence from TransUnion LLC.

Marketing Solutions

Optimise your marketing strategies to drive ROI.