Fraud now accounts for 45% of all crime in England and Wales, with 4.15 million incidents recorded in the last year.1 As fraudsters adopt AI to generate false documents, deepfakes, cloned voices and synthetic identities, traditional checks simply can’t keep up. In today’s digital-first world, the scale and sophistication of fraud continues to grow, impacting every industry and every part of the consumer journey.
From account creation to login, to transactions and ongoing account management, fraudsters are constantly probing for vulnerabilities. They use advanced technology, stolen credentials and synthetic identities to slip past traditional defences and cause significant financial and reputational damage.
The scale of identity-related fraud in the UK continues to rise sharply. Research suggests that up to 5 million UK consumers may actually be synthetic identity fraud creations2, fabricated personas designed to bypass traditional controls. In just the first half of 2025, organisations recorded 118,000 cases of identity fraud3 and a further 38,000 incidents of account takeover4, showing how relentlessly fraudsters target both the onboarding stage and existing customer accounts.
Every digital interaction begins with identity.
"For legitimate consumers, identity verification is a gateway to trust, enabling access to services, purchases, and accounts. For fraudsters, identity is a powerful tool for deception. They manipulate personal data, steal credentials or fabricate entire personas to impersonate real users and avoid detection." Sally Henstock - Product Manager and lead for digital identity fraud solutions - TransUnion
“Traditional Know Your Customer (KYC) checks, while essential, are no longer enough. Fraudsters now use AI-driven techniques to create highly convincing synthetic identities and alter documents in ways that easily bypass legacy systems.” James Crawshaw - Technical ID & Fraud Solutions Consultant - TransUnion
To stay ahead, organisations need a verification approach that goes deeper, checks more intelligently, and resists manipulation.
Although each industry experiences fraud in different ways, most attacks fall into a set of broad categories such as:
Identity fraud: Using stolen, borrowed or synthetic information to impersonate someone.
Account takeover: Gaining unauthorised access to a legitimate account by compromising credentials.
Document fraud: Manipulating or fabricating identity documents to appear genuine.
Biometric fraud: Using deepfakes, masks or injected imagery to bypass biometric checks.
Authentication fraud: Misusing stolen credentials to breach security measures.
Age-related fraud: Misrepresenting age to access restricted products or services.
Large-scale automated attacks: Bot-driven attempts to create accounts, exploit promotions or overwhelm systems.
Integrating Document Verification and Facial Biometrics into your identity verification workflow adds a powerful layer of protection within a multilayered fraud defence strategy.
These technologies provide strong, credible trust signals that help businesses distinguish genuine customers from sophisticated fraud attempts, without adding unnecessary friction for legitimate users.
Read more about how to strengthen your journey with Document Verification and Facial Biometrics in our eBook: Verifying Digital Identities - Optimising Business Performance and Mitigating Fraud Risks.
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