Customer preferences change as rapidly as current trends, meaning your campaigns need to be rooted in real insight. As a marketer, you’ll know how difficult it can be to get relevant insights on audiences that keep you front of mind (and wallet).

CAMEO gives you the competitive advantage – with insights based on demographics, changing behaviours, attitudes and preferences. Crucial information like this helps you to create effective campaigns and pivot when it matters the most.

Hyper-personalised marketing campaigns only stand to benefit marketers, as audiences become increasingly receptive to brands that reflect their own interests. For your next targeted campaign, CAMEO can help you deliver with precision in a digestible postcode format.

By bolstering your existing data on audiences, CAMEO enables you and your teams to understand their needs and preferences better, empowering you to focus on producing highly targeted campaigns with ease. Having access to a bank of specific customer insights, your team can build a plan of action, driven by data that connects with purpose.