Gaming – Gambling sector Data and Solutions

Solutions that help gaming companies optimise their customer experience; data that enables trust

The gaming market has changed dramatically over the past ten years. Consumers now use their smartphones to use a huge variety of brands, platforms and products, and take advantage of a wide range of offers. Regulation and legislation is also changing, helping to protect consumers and encourage responsible gambling.

We have a proven track record of helping online gaming companies onboard new customers while managing their risk profile. Our solutions can help you get a deeper understanding of your existing customer base and provide you with the information and insights to attract and convert new customers. Additionally, our products help you provide superior service, support your approach to compliance and meet industry guidelines.

We work with operators in the UK, Gibraltar, Malta, Isle of Man, Europe and many other international markets, to design solutions tailored to consumer insights, industry regulations and technical expertise. Our suite of products can help you optimise the customer lifecycle:

Customer acquisition and onboarding — Streamline and improve the customer journey with a friction-right approach that enables immediate validation of consumer details for more informed credit risk decisions. Use non-intrusive data points to protect against fraudulent activity such as bonus abuse or anti-money laundering, whilst creating trust with genuine customers.

Customer management — Capitalise on greater insights and an accurate and comprehensive picture of consumers to build positive relationships. Use affordability tools to encourage responsible gambling and support approaches towards compliance, and insights to help you increase conversion and loyalty.

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Why TransUnion

Smarter
Decisions

Our analysis and insight help gaming companies better understand customer affordability and support responsible gambling.

Why TransUnion

Superior
Customer Experience

Our solutions champion seamless, secure onboarding and enhance the entire customer experience, strengthening loyalty.

Why TransUnion

Combat
Digital Fraud

Multi-layered fraud detection and ID verification solutions help identify and prevent fraud from the moment of contact.

Why TransUnion

Successful
Strategies

We’ll help you tailor approaches to new regulations and legislation, expansion into international markets and creating a single customer view.

TransUnion: Solutions for Page Name

Solutions For Gaming

Consumer Engagement

Attract customers, build loyalty and expand your business through enhanced engagement strategies.

Credit Risk and Affordability

Innovative affordability solutions to help you make better risk decisions.

Customer Experience and Decisioning

Effectively onboard more consumers and cultivate valuable, long-lasting relationships.

Data Breach Support Service

Help give your customers peace of mind with TrueIdentity: TransUnion’s credit, ID & dark web monitoring portal

Fraud and Identification

Increase consumer acquisition rates whilst helping detect and prevent fraud.

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