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Industry
Gaming
Enhance the player experience, enable trust and optimise compliance processes with data-based gaming solutions.
Take player experience to the next level with responsible gaming solutions
The early adoption of mobile first experiences, digital innovation and significant marketing investment, has transformed the online casino and sports betting market. With increased legislation and evolving industry regulation, operators need to be laser focused on ensuring responsible gambling and the protection of players.
TransUnion has worked with casino and sportsbook operators to deliver pioneering work. We were the first to market with a dedicated affordability solution for the sector in 2019 and have helped operators to better detect and identify fraud and organised crime threats including bonus abuse and money laundering.
Leveraging our cutting-edge data solutions can help gaming operators to make informed decisions, identify financial stress and support consumer protection. This aligns with the goals of the proposed reforms to protect vulnerable users and promote a safer more responsible gambling environment
Our consultants work with established high street names to emerging pure play disruptors, to grow sustainable player bases, enhance fraud controls and deliver solutions that help support regulation and player protection. We use our technical expertise to design bespoke solutions that support local industry regulations for operators in the UK, Gibraltar, Malta, Isle of Man, Europe and other international markets.
Listen: Hear industry experts discuss socially responsible gambling
How we work with gaming operators
We have a proven track record of supporting gaming operators of every size and scale to help maximise new player onboarding and streamline their player lifecycle to retain and grow a sustainable player base. Work covers one-off transformational projects to ongoing consultancy work with typical areas of focus including:
- Helping operators optimise new player acquisition and effective onboarding using ID Verification and Document Verification with a friction-right player journey and counter fraud with device data to protect against fraudulent activity such as bonus abuse and account takeover whilst building trust with genuine players.
- Supporting efforts to improve responsible gambling and approaches to changing regulation, focused on actionable player insights and improved player care.
Solutions can be tailored to player strategies including Affordability Solution for Gaming that makes affordability checks easier with cutting-edge modelling and analytics to protect you and your players — supporting and enhanced player account management using CallMonitor Financial Vulnerability Alerts to make smarter player decisions by predicting financial distress sooner, faster and accurately in player profiles.
Affordability Solution for Gaming
Understanding player affordability on a deeper level can lead to well-informed decisions that protects players and your business. Drawing on our expertise in credit risk and affordability, Affordability Solution for Gaming was one of the first affordability solutions specifically for gaming and launched in 2019. It uses cutting-edge modelling and analytics to provide a simple, transparent means of better protecting your and players’ interests — while supporting compliance strategies and regulatory requirements.
For even deeper affordability insights, our Income Model utilises a comprehensive and extensive set of data variables comprised of earnings data, income surveys and our proprietary life-stage and affluence data. This enables operators to make more accurate affordability decisions and determine how much customers can really afford to play with, dictating deposit or loss thresholds and responsible gambling practices resulting in improved player protection.
This fully configurable solution can be deployed at the most appropriate stage of the customer lifecycle with a single API.
Meet four typical player types and solutions that can help you design the best responsible gaming experience
The Young Gun: an advantage player
The Chancer: a financially stressed player
The High-Flyer: a high-net worth player
The Pretender: a fraudulent player
Brands who partner with us
Featured content
TransUnion and Bud team up to deliver next-gen Open Banking solutions
TransUnion supports the gaming sector by offering an Open Banking affordability solution through our partnership with Bud Financial (Bud) .
We believe that introducing Open Banking journeys for your customers can support the gaming sector to carry out better informed decisions and with minimal levels of integration that can support sustainable, responsible gaming.
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