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New Dimensions of Change: UK

Discover how top executives view emerging digital trends and the future of fraud prevention and consumer trust.   Read More >>



Take your strategic planning, player acquisition, retention and risk management methods to the next level.

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Solutions that help gaming companies optimise their customer experience; data that enables trust

The gaming market has changed dramatically over the past ten years. Consumers now use their smartphones to use a huge variety of brands, platforms and products, and take advantage of a wide range of offers. Regulation and legislation is also changing, helping to protect consumers and encourage responsible gambling.

We have a proven track record of helping online gaming companies onboard new customers while managing their risk profile. Our solutions can help you get a deeper understanding of your existing customer base and provide you with the information and insights to attract and convert new customers. Additionally, our products help you provide superior service, support your approach to compliance and meet industry guidelines.

We work with operators in the UK, Gibraltar, Malta, Isle of Man, Europe and many other international markets, to design solutions tailored to consumer insights, industry regulations and technical expertise. Our suite of products can help you optimise the customer lifecycle: 

Customer acquisition and onboarding — Streamline and improve the customer journey with a friction-right approach that enables immediate validation of consumer details for more informed credit risk decisions. Use non-intrusive data points to protect against fraudulent activity such as bonus abuse or anti-money laundering, whilst creating trust with genuine customers.

Customer management — Capitalise on greater insights and an accurate and comprehensive picture of consumers to build positive relationships. Use affordability tools to encourage responsible gambling and support approaches towards compliance, and insights to help you increase conversion and loyalty.Gain an enhanced single view of players - our DataDNA solution leverages financial transactions from the UK's major lenders and can allow you to unlock greater player insight, enhance matching and improve all aspects of the customer journey, click here to find out more

iGB Webinar recording supported by TransUnion - Seamless Onboarding and Responsible Gaming

Meet four typical player types, the challenges they pose and solutions you can use to address these challenges.

The Young Gun: an advantage player


The Chancer: a financially stressed player


The High-Flyer: a high-net worth player


The Pretender: a fraudulent player


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For Sales enquiries please call (+44) 0113 868 2600

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