We use data in products and services that we offer to our clients. The purposes for which those products and services are used are described below, but please note that different clients may use the products and services in different ways. Consumers should check the privacy policies of the organisations that they deal with for details about how they use any products and services provided by us.
(a) Credit risk assessment, financial vulnerability, and affordability checks
Each of us use data to provide credit reporting services, financial vulnerability and affordability checks to our clients.
Credit risk assessment
Organisations use credit reporting services to see how people and businesses are managing payments in respect of their credit commitments and how they have done so in the past. For example, if a person applies for a bank loan to buy a car, the bank may use credit reporting services to check whether that person has kept up with their repayments on any previous credit agreements. It will then use this information, together with information from other sources, to assess the risk of offering the loan, including identifying any financial vulnerabilities.
A financial account provider may also take into account the creditworthiness of a director or business owner as part of its assessment, when considering whether to agree to lend to a business associated with such individuals.
It is important to note that once a search has been undertaken with one of us, it is for the credit provider to decide whether or not to accept that person’s application for credit. While we may help clients to analyse the data or create application models, we are not the decision maker.
Affordability and financial vulnerability checks
Organisations use affordability checks made available by us to help understand whether people or businesses are likely to be able to afford to make payments, and to highlight financial vulnerabilities. For example, when you apply for a loan, the lender will check whether you have previously suffered a CCJ or missed credit payments, which might impact your ability to afford the repayment instalments.
Organisations might also check your affordability by reviewing the transaction data or the level of income and expenditure in relation to your payment account. This could include the use of open banking or current account turnover data provided by Current Account providers (“Current Account” refers to bank accounts designed to manage your income and day-to-day spending).
The information provided as part of the affordability checks may affect a person’s or business’s ability to obtain credit or other services. For example, where an individual has their own business, a lender may take into consideration the personal credit commitments of that individual, as well as how the business is maintaining its financial commitments, prior to granting credit.
Affordability checks are also used by organisations in the gambling sector to help identify and protect potentially vulnerable people from the impacts of problem gambling by helping organisations set appropriate spending limits and implement appropriate engagement strategies. These checks are used to support gambling organisations comply with their regulatory obligations.
These activities help promote responsible lending, prevent people and businesses from getting into more debt than they can afford, and reduce the amount of unrecoverable debt and insolvencies.
(b) Checks to validate and verify client data, and help prevent and detect fraud, money laundering and other criminal activity
Validation and verification
We use data to provide validation and verification services to clients. For example:
Where some products and services are only available to people of a certain age, organisations may check whether the person they are dealing with is eligible by looking at data held by us. For example, if a person is signing up to join a gambling website for people who are at least 18 years old, the organisation may check to see if the age or date of birth provided by the person matches the data held by us.
Help prevent and detect fraud, money laundering and other criminal activity
We also use data to help prevent and detect fraud, money laundering and other criminal activity, and apprehend and prosecute offenders.
- When a person applies to an organisation for a product or service, the organisation might ask that person to answer questions about themselves, and then check the answers against the data held by us to see if they match. For example, they may ask “What is your current address?” If the address provided does not exist on our records (for example, because it is a fictitious address) or does not match the data held by us (for example, there is no record of the person at the address provided), this may be an indicator of a mistake or fraud.
- When a person wants to make a payment to another person, the organisation making that payment might want to understand more about them. By using data about the person making the payment and the intended recipient, the organisation can determine if there are indicators of fraud present. If there are, the organisation may query the payment or take steps to stop it.
- Government and quasi-government bodies may use our services to check for potential fraud or other criminal activities, whether people are entitled to certain benefits, and to help recover unpaid taxes, overpaid benefits and similar debts. For example, if a person is claiming single person discount for council tax, a local authority may check with us to see if any other adults are living at the same address. Conversely, public bodies may use our services to identify individuals who may be entitled to discounts but are not claiming them. For further details on government use of our data, refer to Section 2(m).
- Law enforcement agencies (including police forces, security services and border control) may also access/ use data held by us to assist with the investigation, prevention or detection of crime and criminal activity.
An indication of invalid or unverified information, fraud, money laundering or other criminal activity may affect (amongst other things) the outcome of an application for a product or service, a tenancy agreement or employment. If clients using the services identify potentially fraudulent activity, they may also pass the applicant’s details to a fraud prevention agency such as Cifas and/or to the police.
For more details about the fraud prevention services offered and the personal data used by each of us please refer to Section 14.
(c) Customer management
We use data to provide products and services for organisations to use for customer management purposes. Customer management is the ongoing maintenance of an organisation’s relationship with its customers. This could include activities designed to support:
- data accuracy: for example, to correct or update client customer data held on the organisation’s records, such as correcting spelling mistakes or adding missing fields; or providing services to link records together in order to show a single customer view; and
- ongoing relationship and account management activities: for example, to help organisations make decisions relating to credit limit adjustments, transaction authorisations, card reissue, lending requests, and to identify and manage the accounts of customers including those at risk of financial difficulties, showing signs of financial stress, in arrears, or going through a debt collection process. This may include ongoing monitoring of individuals’ data, and sending alerts to clients in specified circumstances.
(d) Tracing and debt recovery
We use data to provide products and services that allow organisations to trace people. This is typically needed where a person has moved address or changed their telephone number and has not provided their new contact details. We help organisations locate customers they have lost contact with by providing them with updated addresses and other contact details.
The products and services are used to support organisations’ debt recovery and debtor tracing activity. For example, if a person owes money to an organisation and moves to a new house without telling the organisation where they have moved to, the organisation may use these services to help find that person to recover the money that is owed to them.
We also assist debt collectors in predicting, analysing and evaluating the costs of debt recovery to enable them to determine appropriate collections strategies.
These products and services are also used to find people to let them know about assets that they may have forgotten about or not be aware of, such as old dormant savings accounts or pension funds, or to find people to let them know about assets of a deceased person which they have an interest in, such as administrators or beneficiaries of a deceased person’s estate.
Please also see Section 2(h) below which describes how we may provide tracing services for marketing purposes.
(e) Tenant vetting
We use data to provide products and services that allow landlords to verify some of the information provided by their prospective tenants, as well as confirming that they are who they say they are and that they are likely to be willing and able to pay their rent on time. Landlords can use this information to help decide whether to agree to the tenancy, or how much of a deposit they should ask for.
(f) Staff and job candidate vetting
We use data to provide products and services that allow organisations to verify some of the information provided by their staff and job candidates and confirm that they are who they say they are. They also enable employers to assess whether the staff member or candidate has a history of managing their own financial commitments well, or whether they are financially compromised. This can be used to help them decide whether the person would be or will continue to be a suitable member of staff.
(g) Insurance risk assessments and pricing
We use data to provide products and services for organisations to use to assess insurance risk. For example, an insurer may find that a person’s financial standing and history can be used to help predict how likely that person is to make a claim on an insurance policy, or how large that claim might be. This can help the insurer to decide (i) whether to provide insurance to a person, (ii) how much the insurance premium should be, and (iii) whether to allow payment for insurance on a credit instalment basis.
(h) Marketing and marketing-related services
Overview
We offer our clients marketing services. Some of these marketing services use data and some do not, and some impact consumers while others affect directors and/or business owners. For details about the marketing services offered and the personal data used by us for these services, please see the following links:
As well as other rights, consumers have the right to object to the processing of their personal data for direct marketing purposes, including any profiling that is related to direct marketing. Section 11 sets out more details on how this right can be exercised.
If we provide marketing services, we may use an individual’s title, name (including aliases), address, date of birth, gender and address links information (see Section 4 for more detail), as well as limited information relating to their financial standing.
Screening out
We use data to provide screening services to our clients. This means that we identify people who clients may wish to screen out of marketing lists. Screening is used to help ensure that individuals do not receive irrelevant or inappropriate marketing information. These individuals will most often be consumers, but we also provide screening services which impact on company directors and/or business owners for our clients who carry out business-to-business marketing activities.
For example, a client may want to screen out from its marketing list someone who is deceased, or who is under 18, or does not reside at the address they hold, or who may not be interested in a product or service or is unlikely to be accepted for it.
Other marketing-related activities
In addition, we may use data to offer some or all of the following marketing services:
- We may supply the open version of the electoral register (where people have not opted out from their electoral register data being used for marketing and other purposes) to organisations for marketing purposes. This can include identifying new potential customers, verifying that names, addresses and dates of birth collected from other sources are accurate and complete, and informing customers of any errors.
- We may identify when someone has moved away from an address so that marketing is not sent to them at that old address.
- We may trace individuals to a new address so that their marketing preferences (opt-outs) collected at a previous address can continue to apply at their new address and so that marketing is not sent to them at their old address.
- We may help build insight using profiling techniques used by organisations to help them identify people that they want to communicate with about particular products and services. This insight might predict, for example, age, marital status, household composition, length of residency at an address and gender. It can help give organisations insight into the likely characteristics of the UK population at an individual, household and postcode level. Data also helps us to validate the insight being created. This insight might also be used to help clients assess the financial standing of a person so that they can personalise their interactions with them and make communications more relevant and suitable. For example, they could use the insight to select products or offers that they believe would be relevant to that person.
- Models and insight created by us can be matched to clients’ own contact lists so that they can make better informed decisions about how they interact with individuals (both consumers and company directors and/or business owners).
- We may confirm whether individuals are resident at the address that we or our clients hold for them. This can be done by checking the data to see if there are any open credit accounts at an address and whether the accounts have recent activity, such as where a recent payment has been made. If they do, then it is likely that they have the correct address details. This will help ensure that an individual does not receive marketing for someone else and our clients do not send marketing to the wrong address.
- We may also use data to help keep our own marketing suppression lists (or those of our group companies) accurate and up to date. For example, if you have previously asked to be excluded from marketing activity and your data indicates that you have since moved or changed your name, that information can be used to make sure that you continue to be excluded from marketing activity at your new address or under your new name.
(i) Profiling, statistical analysis and anonymisation
We use, and allow our clients to use, data to carry out profiling of consumers through statistical analysis. This includes the creation, validation and use of scorecards, models, and attributes in connection with the assessment of risks relating to credit, fraud, affordability, financial vulnerability and debt collection. It is also used in verifying identities, to monitor and predict market trends and to enable clients to refine lending and fraud strategies, and loss forecasting. This can include drawing inferences about individuals on the basis of the data available, such as inferences about whether a credit application they have made has been accepted or declined.
These practices profile consumers (typically a client’s own customers or previous applicants) to help determine the likelihood that a consumer with certain characteristics will act in a way that will produce certain outcomes; for example, to repay credit, to be able to afford credit, to claim on an insurance policy, to commit fraud, to respond to certain collection strategies or to become insolvent.
We may also convert personal data into statistical or aggregated form so that individuals are not identified or identifiable (thereby creating anonymised data). Anonymised data is not personal data, and we may use such data to conduct research and analysis, including to produce statistical research and reports or for any other purposes.
We may share this anonymised data with organisations, such as those identified in Section 5. For example, this non personal data may be shared with government and public sector organisations to help them: assess the impact of changes to the financial economy on consumers and businesses; to inform policy setting and monitor the effectiveness of policy implementation; or to enable tailored economic support and other key resources to be directed to the groups that need it the most.
(j) Data management activities
We use data to carry out certain processing activities to support our own business operations. This includes supporting the effectiveness, efficiency and security of our databases, products and services, both in the context of our credit reference activities and more widely. For example:
- Data loading: data is checked for integrity, validity, consistency, quality and age to help make sure it is accurate. These checks pick up issues such as irregular dates of birth, names, addresses, account start and default dates, and gaps in status history.
- Data matching: data is matched to our existing databases to help make sure it is assigned to the right person, even when there are discrepancies like spelling mistakes or previous names or different versions of a person’s name. We use data to create and confirm identities, which we use to underpin the services that we provide.
- Data linking: when we compile data into our databases, we create links between different pieces of information. For example, people who appear financially associated with each other may be linked together and a person can be linked with their previous and current addresses. Also, where someone has an alias, such as a maiden name and married name, these names will be linked.
- System maintenance and testing: data may be used when carrying out system maintenance, repair and testing, and security activity.
Each of us have our own processes and standards for data management activity.
(k) New development and testing
We use data to help develop new products, services and technologies and to test them. This may include the controlled use of artificial intelligence or machine learning techniques. We may combine data with information from other parts of our businesses and use data to develop products, services and technologies in other parts of our businesses. Where appropriate, we will anonymise data before it is used for these purposes.
(l) Compliance with laws
We use and disclose data where required by law. For example, this can happen in response to a court order or a request from a regulator, or in order to comply with a request from a person (or by a third party acting on their behalf), to exercise their legal rights in respect of any personal data, such as by requesting a copy of it.
(m) Government and public sector organisations
We may provide data to government and public sector organisations. For example, their uses of this data could include:
- the assessment or collection of any taxes, duties, or other such impositions; recovering unpaid income tax, council tax or national insurance contributions;
- recovering unpaid television licence fees;
- benefits eligibility assessment and monitoring (for example, by checking for changes in circumstances that would affect established eligibility);
- the assessment or collection of any payments due to a public sector organisation in carrying out a statute or other legal obligation;
- the detection and prevention of a crime, and the apprehension and prosecution of offenders;
- the detection, prevention and recovery of improper payments or overpayments from public funds; and
- for the purposes of any legal proceedings (including prospective legal proceedings).