Gain a deeper understanding of player affordability to help make smarter, more accurate decisions
For operators, understanding player affordability on a deeper level can lead to well-informed decisions that helps protect your players and your business. With a changing economic outlook and increasing regulatory demands, quickly and seamlessly identifying vulnerable players has never been more crucial.
Drawing on our well-established history and expertise in credit risk and affordability, TransUnion launched one of the first to market affordability solutions specifically for gaming in 2019.
Affordability Solution for Gaming uses cutting-edge modelling and analytics to provide a simple, transparent means of better protecting your and players’ interests — while supporting compliance strategies and regulatory requirements.
For even deeper affordability insights, our Income Model utilises a comprehensive and extensive set of data variables comprised of earnings data, income surveys and our proprietary life-stage and affluence data. This enables operators to make more accurate affordability decisions and determine how much customers can really afford to play with, dictating deposit or loss thresholds and responsible gambling practices resulting in improved player protection.
This fully configurable solution can be deployed at the most appropriate stage of the customer lifecycle with a single API. It provides operators real-time data for the most up-to-date, individual-level view of a player’s financial stress.
Using the Affordability Solution for Gaming operators can: