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DataDNA

With consumers holding multiple accounts, obtaining a single customer view has never been more important.

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Improve customer management strategies by understanding relationships across the consumer book

A broader picture of consumers and their credit behaviour tells organisations a more complete story. Our DataDNA™ product matches consumer data to deliver a unique and persistent DNA number for adults living in the UK which creates a single customer view across their consumer book.

Once established, this comprehensive view highlights multiple relationships with each individual, even in instances where circumstances — such as name and address changes — have occurred over time. Not only does this enable you to more accurately identify fraud by seeing multiple accounts set up by a single consumer, DataDNA also provides consistent insight into consumer credit profiles to determine creditworthiness.

Product Highlights
  • Reduce costs and efficiently organise customer management strategies by understanding all your relationships with a consumer

  • Enhance decisioning - studies show better decisioning outcomes for 20% of applications when used at the point of acquisition

  • Deliver a better customer experience with relevant products and services targeted to each consumer

  • Maintain a single customer view even in instances where name, gender or address changes have occurred

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