DataDNA
With consumers holding multiple accounts, obtaining a single customer view has never been more important.
Improve customer management strategies by understanding relationships across the consumer book
A broader picture of consumers and their credit behaviour tells organisations a more complete story. Our DataDNA™ product matches consumer data to deliver a unique and persistent DNA number for adults living in the UK which creates a single customer view across their consumer book.
Once established, this comprehensive view highlights multiple relationships with each individual, even in instances where circumstances — such as name and address changes — have occurred over time. Not only does this enable you to more accurately identify fraud by seeing multiple accounts set up by a single consumer, DataDNA also provides consistent insight into consumer credit profiles to determine creditworthiness.
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Reduce costs and efficiently organise customer management strategies by understanding all your relationships with a consumer
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Enhance decisioning - studies show better decisioning outcomes for 20% of applications when used at the point of acquisition
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Deliver a better customer experience with relevant products and services targeted to each consumer
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Maintain a single customer view even in instances where name, gender or address changes have occurred
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