DataDNA

A broader picture of consumers and their credit behaviour tells organisations a more complete story. Our DataDNA™ product matches consumer data to deliver a unique and persistent DNA number for adults living in the UK which creates a single customer view across their consumer book.

Once established, this comprehensive view highlights multiple relationships with each individual, even in instances where circumstances — such as name and address changes — have occurred over time. Not only does this enable you to more accurately identify fraud by seeing multiple accounts set up by a single consumer, DataDNA also provides consistent insight into consumer credit profiles to determine creditworthiness.