Confidently interact with genuine consumers using fraud mitigation and identity verification solutions

Establishing trust in a digital world is an ongoing challenge. As public awareness of fraud continues to grow, 90% of consumers now rank the security of their data as “very important” when choosing who to transact with online. As the cost-of-living crisis, rampant inflation and eroding household incomes drive changes in customer behaviour, balancing robust fraud prevention with streamlined, convenient journeys has never been more important for those looking to win customers and achieve safe growth.

TransUnion TruValidate solutions encompass identity and device insights to help organisations confidently and securely engage consumers at each stage of the customer journey, helping improve conversions, reduce fraud losses and deliver enhanced, friction-right user experiences.