Consumer Pulse Wave 6

After nearly two months of metrics indicating sequential decreases in the negative impact of COVID-19, this wave found a trend reversal, with the number of households reporting a negative financial impact from COVID-19 increasing to 61% from 53%on 5 May.

Younger consumers showed the biggest increase in financial impact: 73% of those under 45 now reporting a negative impact (compared to 62%last month); 48% of those 45 or older indicating the same (up from 43%).

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