Strategic planning, player acquisition, retention and risk management

As experts in gaming we understand the challenges you face working in a fast-paced sector where growth is key.

Our agility helps us partner with innovative UK and international gaming companies to improve their player acquisition, on-boarding and retention strategies. We'll help you find the most profitable players, get to know them better, target them more effectively and keep them in play for longer, whilst increasing your share of their gambling wallet.

As experts in enhanced due diligence we will help you meet regulatory and money laundering requirements, improve your efficiencies and reduce the need for manual intervention whilst providing you with a clear audit trail.

Our gaming sector solutions are designed to help both online and shop-based businesses build and maintain profitable long-term player relationships, whilst developing 'clicks or bricks' channels that outperform the rest.

Our intelligent solutions can help with:

  • Strategic Planning - helping you with your retail planning and marketing strategies
  • Player Acquisition - helping you to find new profitable players
  • Player Retention - helping you to personalise campaigns to keep players in the game
  • Risk Management - helping you to verify your players and help comply with regulations
  • Consultancy - helping you to build deeper insight into your strategy to boost your business and minimise risk 

"At Betway we strive to create the safest possible environment for our customers and we see affordability checks as a vital component. We have chosen TransUnion, best suited for the gambling industry, to assist us in ensuring our customers only bet what they can afford. 

TransUnion offers some of the most advanced global technologies and analytics on the market and their understanding of the gambling industry impressed us. By working closely with TransUnion, we are able to make informed, data-driven decisions."

- Betway, October 2019.

Get in touch today to see how we can help your business

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