Granular datasets provide an in-depth view of consumer behaviours across the credit card landscape — with a full wallet perspective to inform winning customer strategies
Understand industry trends and consumer behaviours to better inform strategies throughout the credit lifecycle
Through a powerful consortia dataset, Argus Advisory provides the credit card industry with deep market analyses and strategic support. This data generates market insights with a high level of customisable segmentation, giving issuers a detailed view of their portfolios’ performance and profitability across a wide range of factors. This enables effective benchmarking against peer competitors and the overall industry, and provides a unique view of how customers behave on other issuers’ cards.
With over 25 years of experience in major credit card markets, Argus is now part of TransUnion’s global data and insights ecosystem and uniquely positioned to explain not just the ‘what’ but also the ‘why’ — helping senior decision-makers validate and inform their business strategies.
Market and competitive analysis
Unlock a consumer-level wallet view and optimise pricing, reduce risk and enhance partnerships through unique data coverage that complements traditional credit reference agency data.
Help drive sustainable growth
Credit risk and fraud defense
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