As the digital landscape evolves, age verification systems remain critically flawed, leaving businesses exposed to compliance risks and identity fraud prevention challenges. In January 2025, Ofcom introduced stricter guidelines under the Online Safety Act and non-compliant businesses could find themselves facing the risk of incurring penalties if they do not comply.
Businesses need to ensure they deploy a multifaceted, data-driven age verification measure to keep up with the new legislation. Without proper measures to create a safer environment online, young and vulnerable consumers face significant risks, including exposure to age-inappropriate content, financial fraud, and identity misuse.
Could not submit form.