CAMEO

Deliver better campaigns, expand your portfolio and strengthen existing relationships.

Marketers have long known the value of audience segmentation as a means of understanding consumers.

With CAMEO you’re no longer restricted to a basic understanding of where your customers live. Instead with the socio-economic and geodemographic information obtained through CAMEO, you can discover who your consumers are, their habits and potential to buy. Plus, when overlaid with consumer survey data, you can gauge their opinions, attitudes, likes and dislikes. The better you know your consumers, the better you can attract, engage, satisfy and retain them.

CAMEO is an international solution with different levels of segmentation currently available in 36 countries.

CAMEO UK divides people into groups reflecting affluence, life stage, interests and spending habits reaches a new standard — classifying over 1.6 million UK postcodes into 68 distinct categories. That means you can access data that delivers more traction, insight and personality.

CAMEO International helps you understand, target consumers and grow your business at a local, in-market level or support international expansion into new markets. Detailed CAMEO insights are available for: