CAMEO

Deliver better marketing campaigns, expand your portfolio and strengthen existing relationships.

Marketers have long known the value of audience segmentation as a means of understanding consumers.

With CAMEO, you’re no longer restricted to a basic understanding of where your consumers live. Instead, with the socio-economic and geodemographic information obtained through CAMEO, you can gauge what your consumers are like, as well as their habits opinions, attitudes, likes and dislikes. The better you know your consumers, the better you can attract, engage, satisfy and retain them.

Versions of CAMEO are available for 36 countries, with different levels of segmentation.

CAMEO UK
Divides people into groups reflecting affluence, life stage, interests and spending habits— classifying over 1.6 million UK postcodes into 68 distinct categories. That means you can access data that can help deliver traction, insight and results.
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CAMEO International
Helps you understand and target consumers internationally, grow your business domestically, or expand into new international markets. Detailed CAMEO insights are available for:

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CAMEO UK Retail E-commerce
CAMEO UK Retail E-commerce is a consumer segmentation dataset, designed specifically for the UK retail market. Built at postcode level, the data provides insights on shopping motivations, payment preferences, demographics and socio-economics.This can help retailers connect more profitably with their entire customer base by assigning each postcode to one of 23 categories that consider:

• Shopping motivations and preferences
• Preferred shopping channels (online / in-store)
• Payment preferences (online / in-store)
• Tech savviness
• Purchasing behaviours
• Income
• Age
• Household composition
• Property characteristics
• Employment status

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