CAMEO Unemployment - assessing levels of economic inactivity

In areas where unemployment is at its highest,
economic hardship and social deprivation can severely hamper the types of products and services consumers can afford to buy.

To provide today's marketers with an insight into these socio-economic variations, CAMEO Unemployment uses the very latest long and short-term government unemployment statistics across both male and female claimants at postcode level.

The classification divides the Great British consumer universe into 20 equally sized groups. Such a measure can be of great use within direct marketing activity, when evaluating which areas to target and which to avoid.

CAMEO Unemployment can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.

For more information download the CAMEO Unemployment reference table