CAMEO UK - It's informative, extremely discriminative and altogether different from the rest

CAMEO UK gives you:

  • Accurate and discriminative segments
  • Regular updates – regular rebuilds, not static view
  • Multi-dimensional – views consumers through a series of different lenses
  • Flexible and sustainable build process - meaning new data sources can be added iteratively
  • Real-time consumer attitude view through CAMEO overlays on consumer research panels and daily polls
  • Insightful collateral and heightened usability

Unrivalled customer segmentation power:

CAMEO segments over 50 million consumers into 68 distinct categories and 10 key groups. 

CAMEO UK table

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Key applications:

  • Enhance and segment consumer databases
  • Understand your customers and responders through profiling
  • Appreciate changing attitudes through all consumer research surveys, including their daily opinion polls
  • Identify the areas where you will find most prospects similar to your most profitable customers
  • Enhance campaign lists enabling screening and selection
  • Perform advanced statistical analysis and develop targeting models
  • Perform catchment area and site location analysis
  • Use market potential insights in strategic planning, setting sales targets and evaluating site performance

Flexible data sources:

Using the latest modelling techniques, combined with a modular approach, CAMEO UK has been developed to flexibly incorporate data from new sources anytime to support the ever expanding availability of data types. Amongst others, the existing build comprises:

  • Census Data – over 400 Census variables
  • Government Open Data – wide ranging registers and property data
  • Consumer Research Data – attitudinal research data
  • TGI Data – buying behaviour and brand data

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets
  • Each CAMEO Classification comes with a unique international code
  • Enables integration of marketing segmentation and strategy across borders