CAMEO Property - segmenting and assessing house prices across neighbourhoods

A consumer's home is probably the biggest asset they hold. It's also in many cases their biggest expense. That's why the value of their property is an important indicator that can help marketers assess their overall level of affluence and likely surplus income.

CAMEO Property has been developed at postcode level to provide an effective way of assessing property prices within a neighbourhood. To do this, we have used a combination of land registry data and council tax bands to categorise every postcode in Great Britain into 1 of 24 property price bands.

Being able to assess neighbourhood property valuations can provide a powerful advantage when trying to familiarise yourself with your customer's wealth profile. Helping you to better understand what products and services they may be interested in.

It also delivers the insight you need to identify and target prospects who may offer similar revenue and profit potential.

CAMEO Property can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.

For more information download the CAMEO Property reference table