Optimise your marketing spend and deliver highly targeted campaigns to your customers and prospects

Consumer segmentation for the Spanish market

CAMEO is TransUnion’s leading consumer segmentation tool designed to help you really get to know your customers and prospects.

Get your free personalised customer insight report

By profiling your customer base we can help you to find look-a-like customers in Spain and internationally – helping you to grow your business. Take a look at what's included within the sample report here.

To request your free personalised customer insight report complete the form below:

More targeted campaigns to the people you need to talk to

CAMEO has been designed to help marketers like you be more targeted in their approach. Giving you the opportunity to gain insight into a customer or prospect’s age, interests, where they live, life stage, education, income and property size. Meaning you can campaign much more effectively and get the appropriate messages across to your target audience through the right channel and subsequently increase ROI.

How does it work?

You can start gaining insight by using a set of customer or prospect addresses from your database. This is then matched against CAMEO’s 42 discriminative categories and organised into 10 key marketing groups. Each of which are built using a range of contributed transactional data, population census and government registers at a geographical level.