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Demographic Segmentation Data In Western Europe

CAMEO can be used across Western Europe to reveal valuable marketing intelligence on European consumers, giving you optimum coverage and accuracy for this enormous consumer market.

Each classification is built using a range of contributed transactional data, population census and government registers at the finest geographical levels available. Used in isolation or compared across different markets for international analysis, CAMEO is driving acquisition and customer value for some of the largest corporations in the world.

CAMEO Austria

CAMEO Austria has been built using the latest census at the 500m grid level.

40 categories organised into 10 key marketing groups

 Group  Description
 1  Wealthy Society
 2 Urban Elite
 3 Comfortable Communities
 4 City Dwellers
 5 Home Comfort
 6 Middle Income Households
 7 Aspirational Neighbourhoods
 8 Humble Households
 9 Resourceful Countryside
 10 Modest Rural Life

 CAMEO Austria variables are:

  • Child Age
  • Adult Age
  • Number of Dwellings in building by Type
  • Activity Status

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Belgium

CAMEO Belgium has been built using the latest Belgian Government Registers and delivered at Census Tract level.

23 categories organised into 7 key marketing groups

Group Description
1 Wealthy Family Neighbourhoods
2 Affluent Mature Family Neighbourhoods
3 Comfortable Communities Nearing Retirement
4 Comfortable Family Neighbourhoods
5 Less Affluent Neighbourhoods
6 Less Affluent Retired Neighbourhoods
7 Poorer Couples & Singles – Many Single Parents

CAMEO Belgium variables are:

  • Presence of Children
  • Presence of Adults aged over 50
  • Marital Status
  • Household Size
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Denmark

CAMEO Denmark has been built using the latest Danish census data built at 20hh level and is an amalgamation of 100 metre grid squares.

46 categories organised into 10 key marketing groups

Group Description
1 High Society
2 Flourishing Families
3 Affluent Communities
4 Prosperous Homeowners
5 Comfortable Neighbourhoods
6 Middle Income Households
7 Diverse Localities
8 Modest Means
9 Urban Tenants
10 Strained Society

CAMEO Denmark variables are:

  • Adult Age
  • IncomeFocus
  • Building Age
  • Property Size
  • Presence of Children

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Finland

CAMEO Finland has been built at census tract level using the latest government registers.

43 categories organised into 11 key marketing groups

Group Description
1 Wealthy Elite
2 Affluent Professionals
3 Provincial Prosperity
4 Flourishing Households
5 Aspiring Communities
6 Comfortable Neighbourhoods
7 Diverse Localities
8 Humble Households
9 Urban Dynamics
10 Struggling Society
11 Stretched Tenants

CAMEO Finland variables are:

  • Presence of Children
  • Presence of Adults aged over 65
  • Educational Attainment
  • Tenure
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO France

CAMEO France has been developed using the latest French census and microdata. It has been built at a small area level with on average 180 households per area.

6 categories organised into 10 key marketing groups

Group Description
1 Big City Professionals
2 Affluent Communities
3 Prosperous Periphery
4 Comfortable Communities
5 Dynamic Neighbourhoods
6 Home Comfort
7 Industrious Households
8 Modest Means
9 Strained Society
10 Big Town Travail

CAMEO France variables are:

  • Movers
  • Household Size
  • Property Tenure
  • IncomeFocus
  • Presence of children

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Germany

CAMEO Germany reveals valuable marketing intelligence on German consumers.

44 categories organised into 9 key marketing groups

Group Description
1 Wealthy Households
2 Affluent Professionals
3 Flourishing Communities
4 Comfortable Households
5 Settled Society
6 Modest Communities
7 Hard Working Neighbourhoods
8 Stretched Households
9 Urban Travail

CAMEO Germany analysis variables are:

  • Going Grey
  • Settling down
  • Home Comforts

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Italy

CAMEO Italy has been built at Street Segment level using data from the most recent Italian Census and Lifestyle data from Addressvitt.

47 categories organised into 10 key marketing groups

Group Description
1 Wealthy Households
2 Professional Families
3 Comfortable Families
4 Middle Class Communities
5 Home Comfort
6 Suburban Endeavours
7 Provincial Communities
8 Modest Means
9 Stretched Families
10 Struggling Society

CAMEO Italy variables are:

  • Presence of Adults aged 60 or over     
  • Presence of Children
  • Household Size
  • Education
  • Building Age
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

·        Presence of Adults aged 60 or over     

 

CAMEO Netherlands

CAMEO Netherlands has been built using the latest Dutch census of the population at 6 - Digit Postcode level.

35 categories organised into 9 key marketing groups

Group Description
1

Wealth Households

2 Affluent Communities
3 Comfortable Families
4 Provincial Neighbourhoods
5 Settled Suburbia
6 Cosmopolitan Communities
7 Tradition Urban Dwellers
8 Diverse Urban Communities
9 Struggling Urban Households

CAMEO Netherlands Additional Index Variables are:

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Norway

CAMEO Norway has been developed using the latest Norwegian Census and other Government registers.

42 categories organised into 10 key marketing groups

Group Description
1 Upper Crust
2 Flourishing Families
3 Ambitious Households
4 Settled Society
5 Enterprising Households
6 Comfortable Communities
7 Hardworking Neighbourhoods
8 Modest Means

CAMEO Norway analysis variables are:

  • Presence of Children
  • Presence of adults aged over 67
  • Household Size
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Portugal

Click here to find out more about CAMEO Portugal.

CAMEO Portugal has been built at 'sub-section' level (Subsecção) from the 2010 census data and additional data from INE (Portugal Statistics Office)

40 categories organised into 9 key marketing groups

Group Description
1 Urban Affluence
2 Family Fortunes
3 Comfortable Communities
4 Settled Society
5 Dynamic Neighbourhoods
6 Careful Consumers
7 Stretched Provinces
8 Strapped Households
9 Remote Rural Communities

 CAMEO Portugal variables are:

  • Presence of Families
  • Industry
  • Educational Attainment
  • Property Size
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets.

CAMEO Spain

Click here to find out more about CAMEO Spain.

CAMEO Spain has been built using the latest Spanish Census at Census Tract level.

45 categories organised into 10 key marketing groups

Group Description
1 Wealthy Society
2 Urban Affluence
3 Well-Off Communities
4 Comfortable Families
5 Dynamic Neighbourhoods
6 Middle Income Households
7 Provincial Communities
8 Modest Means
9 Stretched Families
10 Struggling Society

 CAMEO Spain variables are:

  • Presence of Children
  • Adult Age
  • Employment Industry Sector
  • Educational Attainment
  • Property Size
  • Property Tenure
  • Movers
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

Dynamic Neighbourhoods

CAMEO Sweden

CAMEO Sweden has been built at Grid Area level using a range of datasets.

33 categories organised into 8 key marketing groups

Group Description
1 Executive Households
2 Professional Neighbourhoods
3 Urban Achievers
4 Comfortable Communities
5 Provincial Households
6 Diverse Localities
7 Stretched Households
8 Stained Society

 CAMEO Sweden analysis variables are:

  • Presence of Children
  • Presence of Adults aged over 65
  • Education
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO Switzerland

CAMEO Switzerland has been built using the latest Switzerland census at Hectare level.

31 categories organised into 8 key marketing groups

Group Description
1 Affluent Mixed Neighbourhoods
2 Affluent Mature Family Neighbourhoods
3 Comfortable Households Nearing & Enjoying Retirement
4 Comfortable Mixed Neighbourhoods
5 Less Affluent Family Neighbourhoods
6 Less Affluent Households Nearing & Enjoying Retirement
7 Poorer Family Neighbourhoods
8 Poorer Single Neighbourhoods

 CAMEO Switzerland variables are:

  • Presence of Children
  • Education
  • Household Size
  • Occupation
  • Industry
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 35 markets

CAMEO UK

In addition to the solid base of UK census, CAMEO UK is built on multiple source datasets.

68 distinct categories organised into 10 key marketing groups

 Group  Description
 1  Business Elite
 2  Prosperous Professionals
 3  Flourishing Society
 4  Content Communities
 5  White Collar Neighbourhoods
 6  Enterprising Mainstream
 7  Paying The Mortgage
 8  Cash Conscious Communities
 9  On A Budget
 10  Family Value

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets