CAMEO International: Customer Segmentation & Analysis - breaking down the borders

If you're entering the global marketplace with a product offering in multiple countries, it makes sense to develop a truly integrated marketing strategy. This is where many marketers struggle because they simply don't have the information to classify consumers consistently across markets.

At TransUnion not only can we provide individual CAMEO classifications for over 35 nations, we also have within our collection a single global classification which segments across national borders. CAMEO International enables users to consistently segment, analyse and target the global consumer universe by 25 different consumer types on the basis of two key factors: Lifestage and Affluence.

This unique feature of CAMEO means that marketers can enter new overseas markets by profiling their current customer base and locating and targeting 'look-a-like' consumers in any other CAMEO country.