TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Global Customer Segmentations - targeting the world

All over the world marketers have the same challenges: to understand who their customers are, where they live and what they 'look like'.

CAMEO provides a unique series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighbourhoods across the world. It enables marketers and analysts to segment, profile and analyse customers and markets, using this intelligence for database marketing, customer segmentation exercises and network planning.

CAMEO intelligence helps organisations locate and target profitable consumer types and develop successful customer retention and value building strategies. It also provides retail and media planners an acute understanding of geographical markets and the consumers they serve, ensuring that local marketing initiatives are implemented with utmost confidence.

CAMEO International Customer Classifications

Not only can we provide individual CAMEO classifications for 35 nations, we also have a CAMEO international code built into each of Callcredit's international classifications. 25 international codes provide a bridge between markets allowing users to find similar CAMEO segments worldwide based on affluence and lifestage, enabling a truly global approach to consumer segmentation.


IncomeFocus can identify affluence levels across more than 35 nations by providing an accurate income measure at an ultra-granular level in local currency. Using comprehensive datasets IncomeFocus will reveal exactly who can afford to spend what.

CAMEO segments consumers worldwide and is built using the latest available Census, Government and commercial data. We have the following directories available:

Cameo Global Map Sept 2017 Updated

“Callcredit is a very flexible partner with global capabilities, and an innovative approach to marketing solutions and is very complementary to Acxiom’s global data strategy.” GVP, Global Data & Analytics,
Acxiom Corporation

View and download CAMEO Tables- Quick reference tables summarise the key demographic & socio-economic characteristics of each group & category