SIG Worldwide Delivers a Suite of International Targeting Solutions at DMA05, Booth 1647, 16th - 19th October, Atlanta, USA

16 September 2005

SIG Worldwide, the global consumer intelligence specialists, are presenting their suite of consumer classifications and targeting systems at this years DMA exhibition in Atlanta, USA. They will be showcasing their CAMEO segmentation systems and MICROVISION marketing intelligence software, each of which has specific versions for the US and Canadian markets.

SIG Worldwide is the international arm of Skipton Information Group of companies, which includes world leading marketing intelligence and software specialist's EuroDirect and network planning and market analysis leaders, GMAP Consulting.

SIG Worldwide will be presenting its CAMEO USA classification enabling marketers to target over 295 million consumers across the US. Similarly, they will be illustrating how users can broaden their target market by using CAMEO Canada to target a further 33 million prospects.

The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the US and Canadian markets, the global CAMEO classification suite is available for a further 30 countries spanning Western Europe, Central and Eastern Europe, Asia and Australasia.

Supplementing these targeting solutions is SIG Worldwide's award-winning marketing GIS system MICROVISION, which is available for the USA, Canada and 30 other key markets. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.

Martin Bradbury, International Client Services Director at SIG Worldwide comments: "This is an exciting time to be involved in the world of direct marketing. Our continued commitment to advancing the development of CAMEO and MICROVISION into new markets means that marketers can now take a more global view of their marketing campaigns."

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