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SIG Worldwide delivers a suite of targeting solutions at DM Asia 2005 Stand B10, 13-14th September 2005

17 August 2005

SIG Worldwide, one of the UK's leading data specialists, is continuing to increase its presence in the Pacific Rim by once again exhibiting at this years DM Asia exhibition. They will showcase their wide range of consumer targeting systems; including the newly rebuilt CAMEO Japan classification updated with the latest Census data.

Skipton Information Group Worldwide is the international arm of the Skipton Information Group of companies which includes world leading marketing intelligence and software specialists EuroDirect and market analysis division GMAP Consulting.

SIG Worldwide has undertaken one of the most extensive investment programs in the industry, making it the market leader in the provision of international classification systems. For companies looking to segment, profile and target consumers on a global scale, CAMEO provides an exciting and revolutionary development in Direct Marketing.

As a result of this commitment to become the market leader, SIG Worldwide is able to make available a complete suite of global classifications under the CAMEO brand, including CAMEO Singapore, CAMEO Japan, CAMEO Philippines, CAMEO Hong Kong, CAMEO Australia and CAMEO New Zealand. Each system has been designed to provide direct marketers with the intelligence to thoroughly understand their customers in terms of their geodemographic and socio-economic characteristics, and utilise this information to target prospects with similar profiles.

For companies requiring a truly worldwide solution to meet their Direct Marketing needs, classifications are also available for the whole of Western Europe and countries in Eastern Europe and the Americas.

For businesses looking to develop an integrated global campaign, rather than focussing on individual countries in isolation, the global market can be looked at as a whole using the CAMEO International classification. CAMEO International enables users to translate and consolidate direct marketing strategies across every continent in the world. It enables organisations to profile their current global customers using a single classification. This can then be used to locate and accurately target 'look-a-like' prospects in any other country.

To supplement its market offering, SIG Worldwide will be showcasing its award-winning marketing GIS system MICROVISION, which is available for Singapore, Japan, Phillipines, Hong Kong, Australia and New Zealand and all the other key global markets. MICROVISION is a single platform that uses common information to serve multiple business applications. From direct marketing through to store location planning and network optimisation, it enables disparate business functions to identify and capitalise on market opportunities wherever they may be. MICROVISION is available as four modules:

  • MICROVISION Marketing Manager - for understanding your customers, retaining them and locating more prospects like them
  • MICROVISION Market Maker - for defining your markets, understanding customer spend, current sales activity and identifying pockets of untapped potential
  • MICROVISION Optimiser - for devising optimal plans for spatial business issues such as store location, site volume and territory definition
  • MICROVISION Modeller - for analysing network and store performance and understanding the impacts of change


Martin Bradbury, International Client Services Director at SIG Woldwide comments:

"We are delighted to be attending DM Asia again this year as we continue to extend our services globally throughout the Pacific Rim. Our ethos is to supply easy to use, cost effective solutions and we strive to empower marketers with the tools to fulfil an ever growing demand for a truly international DM provider."

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