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Sanofi Pasteur MSD Choose MICROVISION

03 August 2005

Market leading vaccine specialist Sanofi Pasteur MSD has selected GMAP Consulting's MICROVISION market visualisation and territory optimisation software to improve its market intelligence and aid its field sales and marketing strategy.

Sanofi Pasteur MSD was founded in 1994, as a joint venture between Sanofi Pasteur and Merck and Co. Inc. It is the only European company dedicated exclusively to developing vaccines providing protection against diseases affecting all age groups.

Sanofi Pasteur MSD have selected MICROVISION Territory Optimiser to assist with ongoing territory planning and management and to provide market intelligence on each territory increasing the effectiveness of sales representatives.

The MICROVISION market intelligence system brings together demographic data from the latest UK Census with hospital and GP location data provided by Binleys at both postal and healthcare geography levels (Primary Care Organisation, RSA Brick and Strategic Health Authority) within a bespoke geographical information system. This unique system has enabled Sanofi Pasteur MSD to optimise the individual territories of their sales representatives so that they can effectively manage sales activities. They have maximised the efficiencies of their UK market by using MICROVISION to divide it up into uniform sales territories which are well balanced in terms of the number of doctors and patient populations within each.

Using MICROVISION, they can visualise each territory as a map and report on individual territories to thoroughly understand the demographic characteristics of their catchment population, enabling them to harmonise their field based activity.

Phil Lang, Field Operations Manager, Sanofi Pasteur MSD comments:

"This is an interesting and rewarding venture for us. Although we are extremely advanced as an industry in using different technologies, this is the first time we have been able to bring different datasets together and add a geographical perspective to it to deliver an insight into our sales territories and consumer audiences."

Andy Fowler, Pharmaceutical Sales Director, GMAP Consulting comments:

"This case shows exactly how versatile our MICROVISION solutions can be in aiding different applications in the pharmaceutical and healthcare markets, as well as in the traditional retail, automotive and financial fields. Sanofi Pasteur MSD are amongst a whole host of leaders in their own fields that are now using the MICROVISION to empower their business."

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