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CAMEO Reaches Over 1.3 Billion Consumers Across Europe, the Americas & Australasia

29 August 2005

International data specialist EuroDirect has reached an 'international milestone' by developing CAMEO classifications for 30 countries around the world, enabling the targeting of more than 1.3 billion consumers across Europe, the Americas and Australasia. This development now exemplifies EuroDirect's role as the world leader in 'international' consumer targeting.

CAMEO now delivers multi-national organisations the capability of targeting their propositions towards almost 30 million consumers within Central Europe, a further 385 million consumers across Western Europe and over 1.3 billion consumers worldwide in countries as far flung as New Zealand, the Philippines and Mexico. In additional to this nine CAMEO classifications have been developed for the UK market alone, providing the tools for accurately targeting key consumer groups across Great Britain and Northern Ireland.

Using a variety of international datasets, EuroDirect has now built CAMEO classifications for the following countries:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Czech Republic
  • Denmark
  • Estonia
  • France
  • Finland
  • Germany
  • Hong Kong
  • Hungary
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Portugal
  • Singapore
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • UK
  • USA & Puerto Rico



EuroDirect, which counts six out of the world's top 10 multi-nationals amongst its clients, is constantly redeveloping these country specific CAMEO classifications in order to take advantage of the insight gleaned from newly Census collections and other demographic datasets. In the last few months the CAMEO classifications for regions including Australia, Ireland and Japan have been rebuilt using new data to further improve their accuracy.

In addition to CAMEO Slovakia, which was launched during August 2005, EuroDirect is currently developing new classifications for even more countries, to further extend CAMEO's comprehensive capability worldwide.

EuroDirect has also developed MICROVISION, its marketing intelligence platform, for each of the countries for which CAMEO is available. MICROVISION can be used for direct marketing, market planning, network configuration and optimisation across every region, enabling the consumer insight developed through CAMEO to be put into action within different aspects of the overall sales and marketing strategy.

Lauren Rielly, Director, Global:Contact Solutions comments:

"For the first time there is an opportunity for companies around the world to cross over various markets with a unique classification system."

"We view the international ability of CAMEO and MICROVISION with excitement and plan to utilise the international reach of the products to help establish new markets in Australia and further a field to Asia in the coming year."

John Dobson, Managing Director of EuroDirect adds: " This is an exciting time for EuroDirect. We are now truly living up to our name and furthering our reputation".

"National borders are no longer relevant in marketing terms, a development that is testament to the global mindset many organisations are now adopting. By utilising the reach of this wide range of CAMEO classifications, more and more companies can reach new markets and gain a thorough insight into their global customers, wherever they are."

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