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EuroDirect links up with Global:Contact Solutions to Launch Australian Targeting Solution

16 May 2005

International data specialist EuroDirect has linked up with Global:Contact Solutions to provide its range of consumer targeting and marketing intelligence products to the Australian marketplace.

Within the last four years alone, the direct marketing industry has surpassed the global advertising industry and has become a $10 billion per annum business in Australia alone. EuroDirect are pleased to be working alongside such an energetic and forward-thinking company as Global:Contact Solutions in promoting EuroDirect's CAMEO classification and MICROVISION marketing intelligence systems within this rapidly growing marketplace.

Global:Contact Solutions will be adding value to its current customer proposition as a leading presence in the field of direct marketing and list broking within Australia, with the addition of EuroDirect's suite of consumer targeting and marketing analysis products for Australasia and key Asia Pacific markets.

CAMEO Australia is a unique geodemographic consumer classification which can be used by B2C businesses to segment, profile and target the Australian consumer market. It   divides the Australian market into 29 neighbourhood types and 8 main groups, including 'Group 1: Affluent Single Neighbourhoods' and 'Group 7: Poorer Rural Communities'.

MICROVISION Australia is also available to Global's client base. MICROVISION is a marketing intelligence system which combines CAMEO Australia with market mapping, drivetime analysis, customer profiling and targeting for the purposes of direct marketing, catchment analysis and retail location planning.

Global:Contact Solutions has a long and established client base and will be looking to develop existing and future client relationships and help them benefit from access to EuroDirect's suite of international consumer targeting solutions for Australia and other key markets right across the world.

Lauren Rielly, CEO, Global:Contact Solutions comments:
"The international corporate community will benefit greatly from the link between Global:Contact Solutions and EuroDirect through the provision of a superior suite of country-specific targeting and analysis systems that will help push innovations in direct marketing throughout the region."

Martin Bradbury, International Client Services Director, EuroDirect comments: "We are excited to be working with Global:Contact Solutions within the Asia Pacific Rim where they already have an attractive proposition. Our international portfolio of consumer targeting products will deliver customer acquisition and retention opportunities previously unseen in this marketplace."

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