EuroDirect Enters Portuguese Market With Global Offer

03 May 2005

International data specialist EuroDirect has teamed up with Sharedata Marketing Systems to provide its range of marketing intelligence products to the Portuguese market.

Sharedata Marketing Systems is a market leader in the field of data intelligence in the Portuguese marketplace; they are the largest data broker and the second largest data owner in Portugal.

Sharedata Marketing Systems will be adding value to its current customer proposition with the addition of EuroDirect's Portuguese consumer targeting and marketing analysis products: CAMEO Portugal and MICROVISION Portugal.

CAMEO Portugal is a unique geodemographic consumer classification which has been developed to help businesses profile, segment and target the Portuguese consumer market. CAMEO Portugal   divides the Portuguese market into 29 neighbourhood types and 8 main groups, including 'Group 1: Affluent Younger Families' and 'Group 8: Poorer Rural Neighbourhoods'.

MICROVISION Portugal is also available to Sharedata's client base. MICROVISION is a marketing intelligence system which combines market mapping with drivetime analysis, customer profiling and targeting for the purposes of direct marketing, catchment analysis and retail location planning.

Sharedata Marketing Systems are owned by 'Arena Direct' a full service DM agency established in Portugal in 1992. They have a long and established client base including such high profile names as Colgate, La Redoute, Readers Digest and Proctor & Gamble. These and other Portugal-based blue chip companies will also benefit from access to EuroDirect's suite of international consumer targeting solutions for countries right across the world.

Nuno Martins de Carvalho, Director, Sharedata Marketing Systems comments:
"Working with EuroDirect in this way, will add value to both our existing and future client relationships. The CAMEO Classification and MICROVISION Marketing Intelligence Systems will deliver opportunities previously unseen within the Portuguese marketplace."

Martin Bradbury, International Client Services Director, EuroDirect comments:
"We are delighted to be working closely with Sharedata Marketing Systems in the Portuguese market where they already have a foothold. Our global portfolio of consumer targeting products ideally complements their current offer and will fit perfectly with their clients' requirements."

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