EuroDirect Confirms Alliance With Apteco For A Further Five Years

18 April 2005

Consumer intelligence specialist EuroDirect has extended its long-standing relationship with marketing data analysis solutions provider Apteco for a further five years.

EuroDirect and Apteco have a long working relationship which spans back to 1996 when EuroDirect first licensed FastStats data analysis software. The synergy between the two companies is clear and has benefited both as Apteco have developed a range of solutions that operate on EuroDirect's wealth of consumer data assets for fast counting, analysis, interrogation and campaign planning.

As part of the arrangement, EuroDirect will be incorporating Apteco's new award-winning FastStats Discoverer software into their data solutions to help further power both their product propositions and their internal data management systems.

In a similar manner, Apteco will be promoting EuroDirect's CAMEO consumer intelligence classification systems for both the UK and overseas markets. The integration of CAMEO will enable Apteco's clients to enhance their FastStats databases to provide richer results for profiling, modelling and analysis.

John Dobson, Managing Director of EuroDirect comments:
"This alliance makes such good business sense. EuroDirect and Apteco have two different offers that entirely complement one another. We both also have such significant premier client lists that it makes sense to leverage each others current relationships to build our respective businesses still further. By working together in this way we can optimise the penetration of both our brands within the marketplace."

James Alty, Managing Director of Apteco adds:
"We are delighted to reach a five year agreement with EuroDirect, which will see them use our FastStats technology for both customer and in-house use. Our web based software combined with EuroDirect's data makes a great proposition for consumer marketers. Our businesses have similar brand values and commitment to innovation in the marketing arena. EuroDirect exhibits this with their continual investment in highly discriminative consumer classifications for both the UK and for countries all around the world. At Apteco we have a similar passion and are continually developing and refining industry-leading data analysis solutions that support the database marketing strategies of blue-chip clients right across the globe."

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