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Callcredit & Quova partner to protect UK retailers & banks from eCommerce fraud

14 April 2005

Quova's GeoPoint geolocation service added to Callcredit's anti-fraud ID verification solution

LONDON, UK. - April 21, 2005

Quova, Inc., the world's leading provider and developer of web geography services and technologies, and Callcredit, the innovative web-based UK consumer credit referencing agency, today announced a partnership to add Quova's GeoPoint geolocation service to Callcredit's identity verification solution, CallID. The partnership will allow Callcredit's clients, including online retailers and banks, a critical extra level of authentication by verifying the real-world location of online customers.

Quova's GeoPoint software will be deployed on Callcredit's web services and provide real-time geolocation information for web-based business applications. By comparing potential customers' provided postal address or registration address with the physical location generated by GeoPoint, online retailers and banks can flag potentially fraudulent transactions in time to assess or block them before completion, whilst accurately authorising legitimate customers. As part of Callcredit's identity verification and anti-fraud suite, Quova's IP lookup data allows Callcredit to offer customers safer online order and banking processes. Callcredit is the first European credit reference agency to provide this valuable credit fraud prevention tool to the market.

Quova's GeoPoint service has proven to be an accurate and effective first-line defence in determining the validity of online transactions and applications by identifying patterns of suspicious behaviour in website visitors.

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