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EuroDirect Scoops Best New Product Award For Forensic Analytics at IDMF 2005

24 February 2005

EuroDirect has been awarded the best new product award in the 'Data Driven Marketing & Database Solutions' category for 'Forensic Analytics' as part of the IDMF / DM Business 2005 awards.

'Forensics' is defined as the scientific method of examining personal and behavioural evidence to understand who offends and why. At EuroDirect we see 'Forensic Analytics' as a unique data science that examines the personal traits and behavioural tendencies of individuals to help marketers understand who responds and why.

This unique bureau service helps companies managing large DM campaigns to identify, prior to any mailing activity, which of their multiple lists will be responsive and which won't be. Ultimately this exercise will help them increase response rates, reduce campaign costs and optimise return on investment.

To achieve this, we forensically analyse a clients ' current customers and responders against our massive data assets: 43 million individuals, over 300 consumer attributes and further credit risk data from sister company Callcredit.

These unique data assets blended with specialist skills in data enhancement, customer definition, retrospective modelling and prognostic scoring enable EuroDirect to recommend which lists and/or prospects should be excluded from future campaigns and which will be the most responsive. EuroDirect can then supplement unresponsive segments with data from the Data Exchange universe.

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