EuroDirect delivers suite of solutions for Direct Marketers at TFM 2005

20 December 2004

EuroDirect will showcase its comprehensive suite of technological solutions for Direct Marketers at Technology For Marketing 2005. The company will capitalise on its successful year in 2004, by promoting its three core technologies; MICROVISION, CREATION and ROLLCALL.

MICROVISION
EuroDirect's award winning MICROVISION tool has been specifically designed to help global marketers grow their understanding of their customers and markets, and to help deliver new prospects, both at home and abroad.

MICROVISION is a single platform that uses common information to serve multiple business applications. From direct marketing through to estate management, strategic planning and network optimisation, it enables disparate business functions to identify and capitalise on market opportunities.

Integral to MICROVISION are EuroDirect's CAMEO Classifications which consist of eight postcode and household classifications and international classifications for more than thirty countries across the world.

CREATION
CREATION is EuroDirect's comprehensive service covering the design, build, hosting and management of database solutions.

One of the technology tools available to customers is INTELLIGENCE CREATION which enables users to carry out fast counts, in-depth analysis and campaign planning across their database. It can also be used to hold and interrogate prospect data from Data Exchange - EuroDirect's consumer universe of 43 million consumers with over 300 different attributes to select from including Callscreen & CallQualify (from sister company Callcredit) - enabling users to screen or approach only those prospects likely to be approved for credit.

ROLLCALL
From our suite of ROLLCALL systems, ROLLCALL ENHANCE provides third tool for todays' marketer. It enables database managers to screen, cleanse and enhance their databases against the most definitive consumer datasets on the market using a single easy-to use interface.

Delivered as a desktop PC application, it allows users to process their database in-house against the Electoral Roll, Royal Mail's PAF File and a range of industry standard suppression files such as the GoneAway Suppression File and Pre-Screen File, whilst enhancing their data against any of our data assets. For those companies without the time, we can offer a comprehensive bureau service.

John Dobson, Managing Director of EuroDirect comments:
"Substantial investment over the last few years has enabled us to develop a comprehensive technology and data range that delivers real benefit to our clients. MICROVISION and our growing selection of CAMEO classifications have made it even easier for marketers to get the most out of their customer data, and the internationalisation of this product has helped open up access to overseas markets. Whilst our CREATION and ROLLCALL propositions have enabled marketers to take control of their data. "

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