EuroDirect Provides Access to Emergent EU Countries with New CAMEO Classifications

28 September 2004

Innovative marketing information and technology specialist EuroDirect has expanded its product range once again, making them the first market intelligence company to produce a customer segmentation and targeting proposition for Eastern Europe.

As Europe welcomes its new member states, EuroDirect also welcomes them into their product portfolio with the completion of CAMEO classification systems for the Czech Republic and Hungary. These two countries mark the start of a new phase of classification development for EuroDirect, fuelled by the release of the first ever Census's carried out by EU accession countries.

With growing commercial potential in Eastern Europe, these emerging markets have been highlighted as showing long-term significance for many companies. The CAMEO Classifications have been developed to enable international marketers to profile, segment and target consumers in the Hungarian and Czech markets for the very first time.

For each of the countries, EuroDirect has also developed a MICROVISION marketing GIS platform that can be used for direct marketing, market planning, network configuration and optimisation.

Leanne Douglas, Group Product Manager for EuroDirect comments: "The value of these markets has yet to be quantified, but with 20 million consumers between them the opportunities for data-driven marketing and outlet location in these countries are certainly worthy of closer examination. EuroDirects' CAMEO Classifications and MICROVISION systems help make the daunting task of market entry much easier by delivering global intelligence to your desktop".

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