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CALLCREDIT LAUNCHES ADDRESS TRACING SERVICE TO HELP COMPANIES FIND LOST CUSTOMERS AND BAD DEBTORS

14 September 2004

Callcredit, the UK credit reference agency, has launched a new address tracing service, CallTrace, to help companies track down lost customers and bad debtors.

With up to 4 million UK consumers moving home each year, the potential for losing touch with hard-earned customers, and for bad debtors to disappear, is considerable.

The CallTrace database contains seven years' address records for 44 million UK consumers. New addresses are added on a daily basis from a variety of sources including the Electoral Roll, credit searches, County Court Judgments and bankruptcies. Links between old and new addresses are established using sophisticated matching techniques.

To use CallTrace, companies simply supply a list of names and addresses, including previous addresses if required, and in return receive a file containing all linked addresses, telephone numbers and confirmation against the Electoral Roll.

Extremely cost-effective and flexible, CallTrace charges are based on the number of linked addresses returned and users can specify the types of links they wish to receive.

CallTrace can be used on an ongoing or ad hoc basis and in tandem with other services. Companies that subscribe to an ongoing service can choose between an active service, where they are automatically supplied with new address links, or a passive service where they are alerted that updates are available if required.

For more information on CallTrace, call Callcredit's sales department on 0113 244 1555 or email sales@callcredit.plc.uk

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