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EuroDirect Truly Lives Up To 2004 'International' DM Fair With Global Product Advances

16 February 2004

Marketing information and technology specialist EuroDirect is to bring a renewed focus to its' international data offering at this year's IDMF, by showcasing an expanded range of international CAMEO classifications.

As one of the few companies to actually live up to the 'International' flavour of the IDMF, EuroDirect will be exhibiting its' wide range of newly developed CAMEO classifications for countries all over the world:

  • All of Western Europe - including recently developed CAMEOs for the Scandinavian countries Finland, Norway, Denmark and Sweden
  • Eastern Europe - including Czech Republic and Estonia
  • Asia - including Japan, Singapore, Hong Kong and the Philippines
  • Australasia - including Australia and New Zealand
  • The Americas - including Brazil

These new CAMEO classifications sit alongside existing sets for Europe, the USA and Canada, bringing the number of countries for which targeting and segmentation tools are available to well over 30. For each of the classification products EuroDirect has developed a MICROVISION GIS platform that can be used for direct marketing, market planning, network configuration and optimisation. In 2004, EuroDirect plans to extend its' CAMEO and MICROVISION products to deliver a truly global coverage serving all 60 countries where a developed commercial consumer economy exists.

John Dobson, Managing Director of EuroDirect comments: "The international face of CAMEO continues to grow in strength, and we have made a dedicated commitment to provide marketers these classifications in a wide range of overseas markets. As testament to the success of the CAMEO model, three out of the world's top five multi-nationals now use the classification system to enhance their data-driven marketing and outlet location."

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