EuroDirect showcases MICROVISION at IDMF 2004

05 February 2004

Marketing specialist EuroDirect has strengthened it's product portfolio by redeveloping and expanding it's award winning marketing GIS system DemoGraf* - under the brand MICROVISION - and will be demonstrating it at this years' IDMF.

MICROVISION is a single platform that uses common information to serve multiple business applications. From direct marketing through to estate management, strategic planning and network optimisation, it enables disparate business functions to identify and capitalise on market opportunities, whether they be in the area of customer recruitment and retention, retail site development, market area management or strategic planning.

MICROVISION combines EuroDirect's award-winning DemoGraf* platform with subsidiary company GMAP's exceptional skill and experience in global market analysis and planning. This unique innovation will bond together the service offerings from EuroDirect and GMAP, adding value for current clients and providing new customers with a uniquely versatile solution.

The new product will be on show at IDMF 2004 for visitors to see. It consists of four modules as follows:

  • MICROVISION Marketing Manager - for understanding your customers, retaining them and locating more like them
  • MICROVISION Market Maker - for defining your markets, understanding customer spend, current sales and identifying pockets of untapped potential
  • MICROVISION Optimiser - for devising optimal plans for spatial business issues such as store location, site volume and territory definition
  • MICROVISION Modeller - for analysing network and store performance and understanding the impacts of change

John Dobson, Managing Director of EuroDirect comments: "DemoGraf* has been EuroDirect's flagship product for well over 12 years. With over 500 users it has been a hugely successful cornerstone onto which we have built a £10 million business so the decision to re-brand it has not been taken lightly. We have made a significant investment in MICROVISION to ensure that the product is easy to use, while becoming an even more powerful tool for marketers."

Leanne Douglas, Group Product Manager adds: "At the IDMF, visitors can trial the new MICROVISION product and discover the power it gives businesses to assimilate different functions using a single product; from understanding how your current network is performing against the competition through to analysing potential locations for a new outlet, choosing the optimal one and targeting direct marketing activity around it to bring in the customers. "

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