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EuroDirect Unveils Unique & Powerful New Investor Classification

11 June 2003

With a wealth of new datasets currently at their fingertips, geodemographic specialists EuroDirect have unveiled a major redevelopment program for their CAMEO Classifications, which commenced this week with the launch of a new CAMEO Investor Classification.

Using over 16 million actual shareholder records, CAMEO Investor has now been completely rebuilt using their unique and exclusive Investors Database for FTSE350™ dataset. Built from the entire shareholder registers of the Financial Times Top 500 companies, CAMEO Investor uses individual level data to provide a robust and powerful postcode classification system.

Using the entire UK shareholding community as a base, the new version of CAMEO Investor differentiates the serious shareholders from the opportunists, providing the ultimate segmentation tool for organisations looking to accurately identify and target pockets of financially sophisticated and affluent consumers.

Proven to discriminate the market far greater than the highly predictive previous version, the new classification is guaranteed to improve prospecting activities. For finer-tuned data selections, CAMEO Investor can be combined with any of EuroDirect's wider range of CAMEO classification systems, which introduce the elements of lifestage, lifestyle, financial risk, income, property price and economic inactivity into the targeting mix.

Leanne Douglas, Group Product Manager, EuroDirect comments: "With hundreds of users, CAMEO Investor has already proved to be extremely successful in the marketplace. However, with a continued commitment to R&D, we are always looking for ways to help our clients 'get smarter' with their targeting. The re-launch of CAMEO Investor signals a wave of development activity that you will see from EuroDirect over the coming months."

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