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EuroDirect Unveils Brand New Version of International Marketing GIS at IDMF 2003

27 February 2003

EuroDirect could be considered by many to have their finger on the pulse when it comes to delivering cutting edge marketing solutions. This week they have sensed pulses racing in anticipation of the unveiling of the eagerly awaited brand new version of their global market analysis and consumer targeting software - DemoGraf* International Version 4.

On the 12th anniversary of the release of the first DemoGraf*, the release of the 4th version of this revolutionary software promises to redefine the power of marketing GIS. Notably, the system incorporates new, state-of-the-art, analytical processes and software design that exploit the unique software capability of the latest Microsoft®.NET technology

DemoGraf* International includes a host of new features and functions that empower direct marketers to plan and execute local, regional, national and international campaigns directly from their desktops within a completely new point and click environment. Incorporating advanced consumer analysis, profiling, ranking, targeting, territory management, catchment analysis and market reporting tools, this software provides the ultimate DM solution for marketers whether operating with a UK or global view.

  • EuroDirect have been working hard over the last year on developing their portfolio of DemoGraf* International datasets, so much so that this software can now be used by international marketers to translate and consolidate their DM strategies across every key nationally defined market in the world. By combining the software's powerful mapping and analysis functionality with EuroDirect's integral International CAMEO Classifications, users are able to understand the geodemographic and socio-economic characteristics of their global consumer base and maximise their marketing activities through powerful segmentation and targeting.

  • The launch of DemoGraf* International version 4.0 also provides some exciting opportunities for companies implementing direct marketing strategies in the UK. In addition to the range of new features offered in the software, DemoGraf* International for the UK incorporates EuroDirect's new Household Classification - CAMEO Lifestyle. This enables users to classify and target every UK household in terms of their Age, Affluence, Lifestyle and Lifestage.

Leanne Douglas, Group Product Manager at EuroDirect comments: "Expanding overseas can often be a daunting task for many marketers. However, this development has provided an excellent opportunity for EuroDirect to help minimise the potential pitfalls and support their clients with their international marketing activities."

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