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Who wants to live next to a Millionaire?

31 January 2003

Ever wondered where the 60,000 plus millionaires in the UK actually live? Well the new 'Millionaire Neighbourhood Report' compiled by marketing and business intelligence company EuroDirect, has identified the top 100 millionaire havens around the UK, identifying which towns and city regions have the highest numbers of millionaires in residence.

Unsurprisingly, London dominates the top 20, with Hampstead coming in at 1st place with 294 millionaires in residence. This is closely followed by Chelsea (4th), Wimbledon (5th), Golders Green (8th) St John's Wood (9th) and Putney (10th). Scotland also scores highly in the chart, with the Blackhall and Morningside districts of Edinburgh placed at 2nd and 3rd respectively. Hazelhead in Aberdeen also comes in at joint 6th place with Kensington in London.

Position

Area

County

Number of Millionaires

1st

Hampstead - London

London

294

2nd

Blackhall - Edinburgh

Midlothian

266

3rd

Morningside - Edinburgh

Midlothian

243

4th

Chelsea - London

London

228

5th

Wimbledon - London

London

225

6th

Kensington - London

London

222

7th

Hazelhead - Aberdeen

Aberdeenshire

222

8th

Golder's Green - London

London

188

9th

St John's Wood - London

London

186

10th

Putney - London

London

184

No areas outside of London or Scotland appear until 14th place in the chart, which sees popular retirement spot Hove in East Sussex sharing the position with Corstorphine in Edinburgh, both with 152 millionaires. Commuter town Harpenden in Hertfordshire makes a respectable 16th place, with 148 millionaires, closely followed by Pinner in Middlesex and Maidenhead in Berkshire which together share 18th place.

Position

Area

County

Number of Millionaires

11th

Fulham - London

London

163

12th

Lymington

Hampshire

161

13th

Bearsden - Glasgow

Lanarkshire

155

14th

Corpstorphine - Edinburgh

Midlothian

152

15th

Hove

East Sussex

152

16th

Harpenden

Herfordshire

148

17th

Chiswick - London

London

143

18th

Pinner

Middlesex

142

19th

Maidenhead

Berkshire

142

20th

Highgate - London

London

137

The Millionaire Neighbourhood Report reveals that just 61 towns and city areas in the UK contain 100 or more millionaires, and of this only 7 have more than 200 millionaires in residence. Given London's dominance of the top 10, Surrey fairs well in the chart overall, with 18 of its towns in the top 100, only 2 behind London.

The report has been compiled from EuroDirect's new publicly available database of names and addresses, the 'Millionaires Club'. This was built from the capture of over 12 million shareholder records from the registers of the FT Top 500 companies. By calculating the value of shares held in every company for each individual investor, EuroDirect were able to identify over 6 million affluent investors, and over 50,000 Millionaires.

John Dobson, Managing Director of EuroDirect comments:
" Although this report was compiled for commercial reasons it turned out to be a fascinating insight into the distribution of wealth in the UK."

ENDS

Notes to Editors

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect (www.eurodirect.com), the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.

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