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EuroDirect Launches European & American Targeting Solutions At The National Direct Marketing Show

23 August 2002

The National Direct Marketing Show - 17th-19th September - provides the ideal platform for EuroDirect to launch its full range of Classification and Marketing GIS Software for Europe and America.

With systems now available covering Western Europe, the United States of America and Canada, EuroDirect are now able to provide International marketers with the means by which they can accurately identify and understand profitable consumer groups and use this knowledge to execute targeted global campaigns for customer recruitment and retention.

Each of EuroDirect's International CAMEO Classifications are highly discriminative and intuitive segmentation systems which can be used to profile and accurately pinpoint pockets of consumers within Europe and America that may be relevant to specific marketing propositions.

Their award-winning and powerful DemoGraf* International suite enable users to quickly and easily visualise customer locations and understand customer differentials across International markets. They also allow users to appreciate the potential of international markets by enabling them to analyse and report on individual catchment areas and sales territories with ease. It also provides the functionality to effortlessly plan and target door-to-door canvassing and unaddressed mail campaigns using the integral CAMEO Classifications.

In addition to these exciting International developments, EuroDirect will be presenting its comprehensive range of data products. EuroDirect are not only the only company to be able to provide the 2002 Electoral Roll, but are also onhand to discuss one of its Electoral Roll contingency strategies, the Data Exchange. Completely independent from the Electoral Roll and providing unique access to the consumer mass market in the case of a unprecedented opt-out result, Data Exchange provides a unique data sharing pool of 18 million records, enhanced with over 150 transactional lifestyle attributes. In addition, EuroDirect will launch its new Investor Database for FTSE 350, and the Millionaires Club, each delivering uniquely targeted wealthy audiences of active investors.

EuroDirect will also be taking the opportunity to exhibit its range of Database Creation services and Intelligence Creation technologies. Providing a comprehensive marketing database solution, from database building, hosting and management, through to data processing, enhancement and delivery through a range of interrogation, campaign planning and database management tools.

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