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EuroDirect Exhibit Data Exchange Datasets & IMPACT Strategies Analysis Services

08 October 2001

EuroDirect will be launching its full range of Data Exchange data assets and Direct Marketing Consultancy Services to the Catalogue and Mail Order Industry at the ECMOD 2001 Exhibition.

For an Industry driven by the requirement for Data, and vulnerable to the threat of Electoral Roll redefinition, EuroDirect provides the ultimate solution. We will be using the exhibition to promote the Data Exchange suite of datasets for companies either looking to maintain long-term access to the consumer mass market or looking to source fresh lifestyle data for prospecting. Similarly, Data Exchange provides a data solution for companies wanting to maximise their Customer Intelligence by tagging their database with key attributes for advanced data mining, statistical analysis and modelling.

The Data Exchange currently comprises of four key datasets:

DE Trading - A unique and established private data-sharing club delivering access to the largest syndicated transactional consumer database available. It provides a range of key attributes vital to any DM campaign, including: Dates of Birth, Presence of Children, Mail Order Buyer, Credit Card Ownership etc.

DE Lifestyle - An extensive lifestyle database collected via a range of customer questionnaire programs. Attributes available include: Adult and Child Dates of Birth, Interests, Newspaper Readership and Email Address to name a few.

DE Electoral Roll - The most definitive targeted UK consumer database available, it delivers access to 44 million consumers residing at 26 million households and can be targeted using the CAMEO Classifications.

DE Investor - An exclusive database of affluent consumers with substantial shareholdings in FTSE100 companies.

Our presence will also focus on our IMPACT Strategies Direct Marketing Consultancy and Analysis Service, headed up by Mike Hazeldine, previously of Next Directory. IMPACT Strategies was introduced primarily to help companies maximise their data investment and ultimately their direct marketing potential. It provides a wide range of consumer analysis, segmentation and strategic planning services.

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