MICROVISION Automotive Launch

15 August 2001

GMAP Consulting, the specialist market analysis & business-modelling consultancy, are set to launch their ground breaking GIS product, MICROVISION.

Until now, no product exists in the marketplace that can provide a generic modelling capability relevant to different sectors. MICROVISION will be the most advanced, premium information and modelling product in the marketplace, offering customised products to incorporate sector relevant data and reflect key variables within a single desktop application.

Bringing together transactional data with intelligence in geodemographics, market demand, travel patterns and competitive activity, MICROVISION will enable a company to calculate:

  • What is actually happening within your market?
  • What might happen given certain scenarios?
  • What should happen in an optimal situation?

GMAP Consulting has developed MICROVISION Automotive through recognising a number of fundamental issues within the automotive sector to provide an effective predictive modelling capability for automotive organisations.

Automotive retailing is facing enormous challenges through consolidation and the changes to Block Exemption that are widely anticipated. The 15 years experience GMAP Consulting has in helping manufacturers and distributors plan their networks across Europe combined with their business modelling tools, will assist providers in meeting these challenges through a range of unique specifications included in the product. These include;

  • MICROVISION Automotive allows clients to plan their networks and dealer territories to meet specific customer and business objectives.
  • Assists in the unbundling of facilities such as new car sales, service and repair activities.
  • Provides critical advice on how lessons from other retail sectors can be applied to automotive retailing.

Through the MICROVISION product, GMAP Consulting aims to provide a set of business analysis tools that are designed to fit the organisation in which they are applied and to give clients optimal decision-making capabilities within their relevant market. This may in some cases involve a GMAP consultant operating the system in the clients' premises.

MICROVISION will be developed for all European markets and over the next two years, extending to North and South America and Asia/Pacific.

Martin Clarke, Managing Director of GMAP Consulting comments: " Using the MICROVISION product as a platform, it has enabled us to develop a premium predictive modelling product that incorporates our experience within bespoke modelling systems tailored to create a generic product for a vertical market."

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