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Total Marketing Solutions Exhibition 2001

06 July 2001

Our presence will focus on the whole product portfolio which in essence provides the Total Marketing Solution for our customers - from consumer profiling, analysis and targeting, market analysis and network planning through to DM consultancy, data provision, database cleaning, database enhancement, and database building.

We will be using the show to promote The Data Exchange - the biggest independent shared prospect database available, which continues to grow with over 20 million individual data records, incorporating key lifestyle, lifestage and consumer demographic variables. To assist companies now faced with the realism of the Electoral Roll opt-out, we have made Data Exchange more accessible. Tagging Membership has been introduced to enable flexible access to key lifestyle indicators for database tagging, screening and statistical analysis.

The latest product from EuroDirect being showcased at the exhibition will be it's DemoGraf* Walkround. This is a unique and revolutionary system developed by EuroDirect and provided as a bureau service to optimise the activities of field canvassing teams, enabling national door to door marketing campaigns to be planned, executed and managed at a local level with the greatest of accuracy and efficiency. Using innovative and advanced area analysis, segmentation, clustering and data delivery techniques, EuroDirect have brought door-to-door canvassing into the twenty first century.

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