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Data Exchange Counters Electoral Roll Developments

05 June 2001

With the debate over the Electoral Roll set to disrupt the direct marketing industry, EuroDirect has brought down the barriers to entry for its Data Exchange giving more companies access to its vast number of consumer records.

Data Exchange is now well established in the marketplace as a unique source of prospect data. Created from over 40 million independently contributed and shared consumer records, Data Exchange continues to grow at an exciting rate.

Built to provide a strategic contingency to the Electoral Roll opt-out, it enables mass market mailers to secure continued access to the consumer universe.
The key changes within the Data Exchange membership are:

Contributing Membership - For companies that can contribute customer data to the Data Exchange membership, access has been lowered to a minimum contribution level of only 100,000 name and address records with agreed variables.

Funding Membership - is now more obtainable for those companies who currently cannot contribute data to The Data Exchange. We have reduced the minimum financial commitment to only £10,000 per annum.

Tagging Membership - This new level of membership has been introduced to enable companies to acquire data attributes to append to their database for advanced statistical modelling, targeting and screening. Membership starts at £10,000 for the annual use of the standard attributes pack which includes - Date of Birth, Income, Occupation, Presence and Age of Children and Credit Card Ownership - key indicators vital to any DM campaign. Other attributes such as DM Responsive and Mail Order Buyer are also available.

Included within Data Exchange Membership are a range of benefits, including Free Profiling of Customer Data against the Data Exchange; Reduced price strategic analysis and modelling and substantial cost savings on Database Building, Hosting and Management and 15-25% off a range of EuroDirect products.

Leanne Douglas, Group Product Manger for EuroDirect comments:
" The inevitable changes surrounding the Electoral Roll 'opt out' means companies could lose up to 35% of their potential prospect pool, many of whom will be active consumers. We have revised the Membership Scheme to make Data Exchange more flexible and available to our Members, providing sustained access to the consumer mass market as a major part of their data contingency plan."

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