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EuroDirect Starts the Millennium with an Astounding 79% Growth in Profits

02 February 2001

2000 was a very successful year for leading marketing intelligence company EuroDirect.

Record year-end results reported a 43% increase in turnover and a 79% growth in profits, which has been attributed to the increasing demand for EuroDirect's outstanding product range and exceptional customer service.

Established in 1991, EuroDirect has become widely recognised as innovators in the provision of marketing information and systems. Continuous investment in research and development has resulted in a full suite of products available for consumer targeting, market analysis, network planning, data delivery and cleansing & enhancement. This vast product offering has attracted a variety of blue chip clients from all sectors, including financial services, retail and leisure operations and utilities to name a few.

Building on their initial success, EuroDirect was acquired by Skipton Building Society in 1998, which further consolidated their position within the Industry.

Since then EuroDirect have gone from strength to strength, almost doubling staff numbers with the continued expansion in the areas of Market Analysis, IT development and Sales functions throughout 2000. The introduction of new positions within their Marketing Intelligence unit completed the years' growth in December.

To continue their investment in future growth and success, EuroDirect are planning to move from their two offices in Bradford and Leeds to larger purpose-built premises on the outskirts of Leeds in 2002. This move will be the catalyst to further development of the company and its service offering.

John Dobson, Managing Director, EuroDirect comments; " 2000 was a fantastic way to start the Millennium. Our growth in profits has to be attributed to the efforts of the entire company, who have all reacted to the opportunities in the Industry and created, re-engineered and sold high quality products that meet the requirements demanded by our clients."

Mike Green, Chief Executive, EuroDirect went on to say; " Our success last year has set the standard here at EuroDirect and is a benchmark for the Industry as a whole. We look forward to moving to our new premises where we can further develop our product offering, such as the new Marketing Intelligence Unit, and achieve continued success in the future."

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