TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Preview Release for International Direct Marketing Fair

31 January 2001

Our growth as a company over the last year will be reflected at this year's IDMF 2001. Focusing on the whole product portfolio, our biggest ever stand will enable us to discuss some of our outstanding marketing intelligence products with visitors and present them with optimal solutions that meet their requirements.

The IDMF is an opportunity to witness the unveiling of our new Marketing Intelligence Portfolio. The new strategic service will provide consummate advice and recommendations on how customer data and available technologies can be best utilised within DM to derive maximum client benefit and improve return on investment from a given strategy.

Again pushing back the frontiers of targeting and modelling, we will be launching our re-engineered CAMEO classifications and advanced versions of DemoGraf*. Our commitment to continually developing our products ensures customers benefit from increased levels of market segmentation, analysis and targeting.

The Data Exchange - the biggest independent shared prospect database available, continues to grow with over 20 million individual data records, incorporating key lifestyle, lifestage and consumer demographic variables.

To show our commitment to the development of the industry, we are offering up to 20% off licensed products to new customers, on orders received within 30 days of the exhibition.

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