Consumer Marketing Data case studies

Take a look at some of our case studies below. 

Holmes Place - CAMEO Consumer Segmentation

Holmes Place - CAMEO Consumer Segmentation

Holmes Place has an ambitious expansion plan for its new brand EVO Fitness around Central Europe but wanted to ensure that its investment plans were well-founded and based on empirical evidence.

With a careful attention to details, Holmes Place identified two critical factors that would be instrumental in the success of the expansion effort...

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Atos and NS&I

Atos and NS&I

NS&I takes its obligations to comply with the Data Protection Act 1998 and other relevant legislation very seriously. Therefore, holding reliable and up-to-date personal information is vital to fulfil their commitments to their account holders, the Government and the British taxpayer.

Data Quality Management is an essential part of NS&I's future business strategy: which will increase customer use of direct sales channels and improve technology and processes to deliver cost savings.

To assist with this strategic objective, TransUnion (formerly Callcredit) delivers a single customer view toacross their account level customer data (organising multiple account records by customer to give a better understanding of their interactions at a customer level).

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