CAMEO Public Sector provides a geodemographic segmentation focused on citizen and community public service needs

It is widely recognised that geodemographics are very powerful in supporting public service provision.  We have re-clustered and re-labelled our award winning CAMEO UK geodemographic system to make it more relevant and appropriate to the public sector. 

The new segmentation groups citizens and communities with similar lifestyles and behaviours that impact their public services requirements.

Key Applications:

  • Profile and segment your citizen and local areas
  • Understand your citizen’s public service requirements
  • Map and visualise the spatial trends of community needs
  • Optimise service provision points by need
  • Tailor communication content to appeal to your segment
  • Use in advanced statistical analysis and modelling

Flexible data sources:

Using the latest modelling techniques, combined with a modular approach, CAMEO Public Sector has been developed to flexibly incorporate data from new sources anytime to support the ever-expanding availability of data types. Amongst others, the existing build comprises:

  • Census Data – over 400 Census variables
  • Government Open Data – wide ranging registers and property data
  • Consumer Research Data – attitudinal research data

Get in touch today to see how our specialist teams can help you.

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