Effective retention strategies are critical when real returns are only made in year 2 or 3

TransUnion’s transactional data can enable insurers to use targeted marketing to increase customer retention at the point of renewal. Our insurance renewal data and home mover triggers can help insurers to make acquisition campaigns more effective and timely; thus reaching to customers when they are actively pursuing quotes elsewhere.

We can provide behavioural insights and public credit data to align insurance prices and assess a customer’s risk profile – which can change significantly over a 12 month period. TranUnion can help insurers to target consumers who are most likely to fulfil their credit commitments; nGauge is our range of credit marketing scores which can help clients to get the most out of their credit data. This ensures that you are targeting consumer credit offers responsibly and the ones who are likely to convert.

Driven by Data

Using public credit data, geodemographic triggers and other behavioural insights, we enable you to adjust insurance prices and communicate pro-actively.

We work closely with our customers to assess which variables from our vast data universe are most predictive to assess propensity to renew and price elasticity.

To find out more information about our Insurance solutions contact us and one of our experts will contact you shortly.

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